SOURCE: Extreme Poker Ltd.

July 27, 2005 15:03 ET

Extreme Poker Announces 'The Great Canadian Poker Tournament' Scheduling Production of the Thirteen-Week Reality Television Program.

LAS VEGAS, NV -- (MARKET WIRE) -- July 27, 2005 -- Extreme Poker Ltd. (OTC: EXTP) is pleased to announce that its television program, "The Great Canadian Poker Tournament, brought to you by EmpirePoker.com," is scheduled for production the last week of August 2005.

The "Great Canadian Poker Tournament brought, to you by EmpirePoker.com" is the largest no fee entry, live poker game available to the public.

"We are now taking applications for players on our web site (www.greatcdn.com), and to date the response has been enormous," says Adam Feldman, President, Extreme Poker Ltd. "'The Great Canadian Poker Tournament, brought to you by EmpirePoker.com' is the largest no fee poker tournament of its kind in North America. The response by both participants and sponsors, for this event, bringing poker to main street America, has proven we are the product of choice. We are far from satisfying the insatiable demand for poker product; however, we feel we are well positioned to be the industry leader," say Adam Feldman.

About EmpirePoker.com

EmpirePoker.com is a leading site for playing poker on the Internet. With more than 70,000 online players at peak hours, EmpirePoker.com is one of the largest online poker rooms in the world. EmpirePoker.com offers a large variety of poker games and tournaments. EmpirePoker was established in 2002.

EmpirePoker is a brand owned and operated by Empire Online (www.ep.com) listed on the London Stock Exchange.

About The Great Canadian Poker Tournament

Extreme Poker Ltd.'s wholly owned subsidiary, The Great Canadian Poker Tournament, is an entertainment company that is in the process of producing a Reality TV series, encapsulating the Poker genre. Along with an 11-week reality series, episodes 12 and 13 conclude with a grand finale tournament. The finale will be hosted at Toronto, Canada's famous venue, 'The Docks,' host to past events such as 'The Canadian Idol' and 'Lenny Kravitz'. This tournament, which concludes the Reality TV program, is open to the public at absolutely no cost, and anoints one individual, The Great Canadian Champion. Along with bragging rights, The Great Canadian Poker Champion will receive $150,000.00 in cash and prizes.

For a sample video clip of the weekly series "The Great Canadian Poker Tournament," please visit www.greatcdn.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release which are not historical are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation risks associated with the Company's financial condition and prospects, legal risks associated with gaming and risks of governmental legislation and regulation, risks associated with market acceptance and technological changes, risks associated with dependence on licensees and key licensees, risks relating to international operations, risks associated with competition, risks associated with changing customer preferences and other risks. These risks may cause results to differ materially from those projected in the forward-looking statements.

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