SOURCE: Extreme Reach

Extreme Reach

July 28, 2011 10:31 ET

Extreme Reach Appoints Chris Lutz to Vice President of Regional Operations

Company Continues to Rapidly Attract and Hire Top Talent From Competitors

NEEDHAM, MA--(Marketwire - Jul 28, 2011) - Extreme Reach, Inc., a leading provider of video advertising management and distribution solutions, today announced that Chris Lutz has joined the company as vice president of regional operations, overseeing the New York, Los Angeles and Chicago offices. Lutz is one of many experienced professionals to recently join Extreme Reach from the company's competitors in the ad distribution industry. He joins the Company from Deluxe Entertainment Services Group (formerly Ascent Media), with years of expertise in distribution operations and service.

Based out of the New York office, Lutz will be responsible for establishing and maintaining the Company's high service standards across regional offices, and ensuring digital ad delivery is consistent and efficient at every step. Lutz will also help all offices implement new service solutions that enable the industry to evolve from SD to HD and from TV to online.

"Extreme Reach is growing quickly, and we're in the unique position of being able to hand-select our team members based on their specific experience and industry reputation. That's because our competitors' best people are seeing the changes in our industry and are drawn to our Company," said Tim Conley, chief operating officer of Extreme Reach. "Chris is a great example. He's a forward thinker who's exceptionally skilled and very highly regarded in our industry. We're very pleased to be adding his extensive operational expertise and leadership to our team."

"Extreme Reach provides a more reliable, streamlined distribution solution that has proven to be better for advertisers and agencies. And the Company is extremely service-oriented," said Lutz. "I am excited to be a part of this innovative organization and look forward to supporting the Company's clients and ongoing growth."

Lutz joins Extreme Reach after three years as the general manager/vice president of National Services at Filmcore Distribution (now a division of Deluxe Entertainment Services Group) where he was responsible for the build-out and operation of their New York facility. Prior to that, he held leadership roles at Ascent Media as the Director of Account Management, where he managed services and support departments; and at DG Systems as the Director of Operations, where he directed commercial distribution operations from their New York facility.

About Extreme Reach
Extreme Reach is a leading provider of video advertising management and distribution solutions. The Company's unique pure-digital network connects hundreds of advertisers, agencies and post-production houses with every major broadcast network and thousands of media destinations across the world's largest digital TV ad distribution network. The Extreme Reach video platform simplifies the management, delivery and tracking of ad campaigns across video media, including: TV, web, outdoor and mobile. The Company's headquarters are located in Needham, MA, with offices in New York, Chicago, Los Angeles, Seattle and Louisville, KY.

For more information, visit the Extreme Reach website: http://www.extremereach.com/.

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