SOURCE: Extreme Reach

Extreme Reach

April 07, 2011 09:00 ET

Extreme Reach Enables New Era of Scalability for Video Ad Distribution

The World's Broadest-Reaching Video Ad Delivery Network Now Digitally Connects to Over 5,000 TV Media Affiliates

NEEDHAM, MA--(Marketwire - April 7, 2011) - Extreme Reach, Inc., a leading provider of digital advertising management and distribution solutions, has reached a landmark milestone with more than 5,000 U.S. and Canadian TV media destinations that can now receive commercials through the Company's pure-digital delivery network.

  • For advertisers, Extreme Reach is especially significant because it provides a vast improvement in scale and modernization by enabling advertisers to digitally deliver pristine SD and HD TV ads within minutes to TV networks and stations across the U.S. and Canada. The Company's network also digitally connects to 50% more HD TV media destinations than any other network enabling advertisers to more efficiently execute broad-reaching HD advertising campaigns.
  • For broadcasters, the Extreme Reach platform helps manage advertising content digitally and provides a file-based workflow that enables greater efficiency and limitless delivery capacity, without the need for dedicated hardware or associated maintenance. While 5,000 digitally connected destinations is an unmatched measure of critical mass for a TV ad delivery network, there is no limitation to the number and type of video media destinations that can join the Extreme Reach network.

"Our digital network has surpassed the number of TV destinations supported by the old satellite distribution model by more than 10 percent," said Tim Conley, COO of Extreme Reach. "Building a network of this size is incredibly difficult. But as a result of our unique, long-standing broadcast relationships, technical expertise and highly customizable platform, we've been able to offer advertisers the first and only modern digital network with the broad reach they need."

"With the satellite courier, Traffic would have to create a dub list every night, which was a very time-consuming process," said Todd Donaldson, Systems Administrator for Indianapolis' WTHR-TV. "With the inventory we have on Extreme Reach... we're able to spend a lot less time on manual processes because files arrive already converted to our format. All of that flexibility helps us save time and be more efficient, too."

As the largest digital TV ad delivery network, Extreme Reach also publishes the advertising industry's only comprehensive report on HD adoption and distribution. The HD Trends Report for Q1 will soon be available for free download at extremereach.com.

About Extreme Reach
Extreme Reach is a leading provider of video advertising management and distribution solutions. The company's unique pure-digital ad delivery network connects hundreds of advertisers, agencies and post-production houses with thousands of media destinations. The Extreme Reach video platform simplifies the management, delivery and tracking of ad campaigns across video media, including TV, web, mobile, and out-of-home. The company's headquarters are located in Needham, MA, with offices in New York, Chicago, Los Angeles, Seattle and Louisville. For more information, visit the Extreme Reach website: extremereach.com.

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