SOURCE: Ace Marketing & Promotions, Inc.

Ace Marketing & Promotions, Inc.

Ace Marketing & Promotions, Inc.

September 02, 2010 10:27 ET

EYE and Ace Marketing Expand Location-Based Mobile Marketing Network

NEW YORK, NY--(Marketwire - September 2, 2010) -  Leading Out-of-Home mall media specialist, EYE, and Ace Marketing & Promotions, Inc. (OTCBB: AMKT) announced today they are expanding their Location-Based Mobile Marketing Mall Network. Phase Two of the rollout will add ten new malls to the existing network launched earlier this summer, bringing the total to 20 malls across the U.S. The new locations include the Los Angeles, Dallas/Ft. Worth, San Francisco and Portland DMAs.

Ace's Location-Based Mobile Marketing technology is designed to allow advertisers in EYE malls to reach on-the-go shoppers via their mobile devices with rich media content delivered using discoverable Bluetooth or Wi-Fi settings. The technology helps marketers reach their desired demographic with relevant content, such as movie trailers, special offers or discount coupons while in the mall. The delivery mechanism has been embedded in both EYE's traditional and digital Eyelite units. These units have been strategically placed in high traffic, high dwell-time areas of the mall, including entrance, food court and escalator locations.

EYE Shop Sr. Vice President Jeff Gunderman said, "Location-Based Mobile Marketing gives EYE's advertisers the opportunity to communicate with consumers at the point of purchase, adding even greater value to our existing advertising medium. We look forward to further expanding the network."

Dean Julia, Ace CEO, added: "Location-Based Mobile Marketing is a very exciting industry right now. Venture capitalists have invested over $100 million since last year and now companies like Google and Facebook are getting involved, demonstrating that we are in the right space at the right time. People like the idea of location-based marketing, but don't want to be tracked by GPS. By delivering via Bluetooth & Wi-Fi, we have the ability to deliver content without the 'Big Brother' side effect. Our technology only communicates with a mobile device while it's in a specified location. There is no GPS feature to follow you around. Once you leave the transmitting range, your mobile device disappears from our network."

ABOUT ACE MARKETING & PROMOTIONS, INC. (OTCBB: AMKT)
Established in 1998, Ace Marketing & Promotions Inc. is a New York-based, full-service promotional marketing company offering a wide array of business solutions, which include: Branding and Branded Merchandise, Website Development, Mobile Marketing Solutions, and Direct Relationship Marketing Solutions. Ace Marketing & Promotions Inc. is a leader in Proximity Marketing with proprietary Bluetooth and Wi-Fi integrated technology that establishes the benchmark for how multimedia messages are being delivered. Ace's Corporate Overview is available at www.acemarketing.net on the "About Us" tab. Ace has recently added several new revenue stream models. The long-term strategic plan is for Ace to find new opportunities while leveraging its core competencies. For a demo of Ace's Proximity Marketing you can visit: http://www.acemarketingdemo.com or http://www.proximitymarketingus.com.

ABOUT EYE
EYE has offices and Out-of-Home media businesses operations in Australia, New Zealand, Indonesia, Singapore, the United Kingdom and the United States of America. Eye Corp Pty Ltd. is a wholly-owned subsidiary of Ten Network Holdings Limited, a publicly listed company, which operates Australia's TEN television network. For more information you can visit: http://www.eyecorp.com

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.
Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward-looking statements. The forward-looking statements are subject to risks and uncertainties including, without limitation, changes in levels of competition, possible loss of customers, and the company's ability to attract and retain key personnel.

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