January 30, 2014 10:00 ET

Eye-Fi Offers First Look Into New Mobile Applications and Cloud Service

Eye-Fi Labs Gives Mobi Customers Early Access to Upcoming Offerings

MOUNTAIN VIEW, CA--(Marketwired - Jan 30, 2014) - Eye-Fi (, the global leader in wireless memory cards, is offering all Eye-Fi Mobi users a sneak peek of its new mobile apps and cloud service designed to blend the best of digital camera photography with the full benefits of mobile Internet access. Users of the Eye-Fi Mobi card, the first SD card that automatically transfers photos from digital cameras to smartphones or tablets, can preview the new applications and services for iOS, Android or Kindle devices through Eye-fi Labs. In addition, Eye-Fi is offering a limited number of free Eye-Fi Mobi cards to qualified new users who wish to experience these products.

"The new capabilities we are previewing are a natural extension of the current Eye-Fi Mobi card and mobile apps and provide a unique and compelling way to link digital cameras with the power of the cloud," said Sam Hui, VP of product management of Eye-Fi. "We will work closely with customers to gain insights that we will use to refine the products with the goal of delivering a delightful end-to-end experience when the products are generally available."

Eye-Fi Labs is a customer engagement platform that permits Eye-Fi to directly engage consumers and partners as part of an agile product development process. Eye-Fi Labs provides consumers early access to preview and evaluate new Eye-Fi technology in order to refine and enhance products prior to their commercial release.

To participate in Eye-Fi Labs, customers must possess an Eye-Fi Mobi card. Eye-Fi is offering a limited number of Eye-Fi Mobi cards to qualified new users. To register for the preview or to view qualification criteria see:

Since its launch in late 2013, Eye-Fi Labs has made several beta software releases available, including the Mobi Desktop Receivers for Windows PCs and Apple Mac platforms. Eye-Fi reserves the right to alter any of capabilities provided in Eye-Fi Labs and may or may not make them available commercially to the general public.

About Eye-Fi
At Eye-Fi we are passionate about photography and our mission is to enable consumers to "take great photos everywhere." We are dedicated to creating products and services that enable consumers to enjoy a secure, magical experience beginning the moment they take a picture and extending to anywhere they wish those images to go. Our pioneering, patented, technology wirelessly and automatically uploads photos and videos from digital cameras to virtually any device. Eye-Fi products have transferred over 1 billion images from digital cameras to the Internet, mobile devices and PCs.

Eye-Fi's headquarters is in Mountain View, California and our products are available throughout the world. Our investors include NTT Docomo, Opus Capital, Shasta Ventures and TransLink Capital. Eye-Fi was founded in 2005.

For more information about Eye-Fi, please visit

Contact Information

  • Media Contact:
    Tammy Chan
    Grayling for Eye-Fi, Inc.
    Email Contact