SOURCE: Eyefi

Eyefi

August 26, 2014 12:00 ET

Eyefi Creates a Stronger Connection Between Digital Cameras and the Cloud With IFTTT Integration

Photo Hobbyists Can Now Use Eyefi Cloud on IFTTT for Automating How and Where Photos Are Published and Shared

MOUNTAIN VIEW, CA--(Marketwired - Aug 26, 2014) - Eyefi, the global leader in connecting digital cameras across devices and to the Internet, today announced an official integration with IFTTT (short for If This Then That). Photo hobbyists now have a fast and simple way to take photos with their digital camera, wirelessly transfer and automatically sync them to Eyefi Cloud, and trigger customized and automated actions in IFTTT that simplify their workflow. Photo hobbyists can also now connect their cameras to over 125 Channels to quickly and easily trigger actions for how and where their photos are published and shared, how they are stored and how they integrate with other applications such as Facebook, Twitter, Instagram and Evernote.

"As a photographer, I want to spend time behind the lens taking pictures, not in the office mired in the details of photo management," said Sergey Sus, recently named a Top Socially Influential Photographer. "Eyefi Cloud integration with IFTTT automates many of the manual tasks involved with organizing and posting photos to multiple social networks so I can share instantly and organize them the way I want without being burdened with multiple steps."

IFTTT enables anyone to create powerful connections with one simple statement: if this then that. Now Eyefi Cloud members can access the Eyefi Channel on IFTTT and create custom "Eyefi Recipes" that integrate with more than 125 other Channels such as Facebook, Instagram, Flickr and Dropbox. Custom recipes help hobbyists save time by automating tasks that would otherwise be manual. For example, an Eyefi Recipe can be created so that if a photo in Eyefi Cloud is tagged "social," then it will automatically be posted to Twitter, Facebook or other networks, rather than having to individually post each photo. This gives photographers of all skill levels the ability to share pictures the moment they are captured, across the major social networks. In addition Eyefi Recipes can be created to send favorite pictures from social networks to a personal photo library. For example, if a photo on Instagram is tagged #myfavorite then it will automatically be uploaded to Eyefi Cloud.

"We are constantly improving digital camera connectivity, and our integration with IFTTT supports that," said Sam Hui, Vice President Products at Eyefi. "Eyefi Cloud integration with IFTTT eliminates manual tasks, enabling digital cameras to directly connect to the Internet and social networking applications with ease."

Earlier this year, Eyefi announced Eyefi Cloud, a private photo-centric cloud service that makes newly captured photos instantly available on a smartphone, tablet, PC or smart TV. Eyefi Cloud is designed for photo enthusiasts who require the superior image quality provided by digital cameras but are frustrated with the time-consuming processes required to enjoy those photos on multiple devices. Eyefi Cloud, along with the Eyefi Mobi wireless SD card and Eyefi Mobi apps, allows every picture taken to be instantly organized and accessible, anytime anywhere -- to enjoy, curate and share securely and privately.

About Eyefi
At Eyefi we are passionate about photography. We build products and services that help photographers experience the beauty and clarity of life's moments anytime, anywhere. We are dedicated to creating products and services that enable consumers to enjoy a secure, magical experience beginning the moment they take a picture and extending to anywhere they wish those images to go. Our pioneering, patented technology and products provide the only way to get high quality pictures from any digital camera to any Internet enabled display device, instantly. Eyefi products have transferred over 1 billion images from digital cameras to the Internet, mobile devices and PCs. Eyefi's headquarters is in Mountain View, California and our products are available throughout the world. Our investors include NTT Docomo, Opus Capital, Shasta Ventures and TransLink Capital. Eyefi was founded in 2005. For more information about Eyefi, please visit www.eyefi.com or @EyefiCard.

Contact Information

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    Emily Suchomel
    SHIFT Communications for Eyefi
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    415.591.8410