September 20, 2007 11:57 ET

Eyelearner: Classroom DVDs to Get Kids Smiling...and Sweating!

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 20, 2007) - The Alliance for a Healthier Generation, a joint venture of the American Heart Association and the William J. Clinton Foundation, has approved exercise DVDs that will get kids smiling & sweating, and are the first DVDs reviewed and approved by the Alliance for use in U.S. classrooms.

"We're delighted," said Robb Lucy, producer and founder of www.eyelearner.com. "We have a fabulous role model in Judy Howard who knows how to get kids moving...and we have the enthusiasm of thousands of teachers and parents around the continent who love the DVDs," he said.

The Alliance's goal is to fight one of America's leading health threats - childhood obesity. It aims to stop the increase in childhood obesity by 2010 and inspire all young people to develop lifelong, healthy habits.

The two approved DVDs are "6 Fit Kids' Workouts" and "Get Strong 101". A third DVD, also used extensively in classrooms, "65 Energy Blasts", will be assessed this fall.

In the next few weeks Eyelearner's DVDs will be sent to selected schools in Florida, New York and California as part of the Alliance's 'Healthy Schools Program'. With the DVDs in use, success stories will be collected and emailed to all schools in the U.S. participating in the Alliance's program. These stories are meant to act as helpful tools for other teachers to get their kids active.

"Ultimately, we hope this approval encourages teachers and parents to get their kids working out in front of the TV, and not just watching it," said Lucy. "And they'll take those new skills outdoors too," he said.

Eyelearner's DVDs are already in thousands of classrooms and homes around North America. Their initial success was being placed in over 1300 British Columbia schools in front of 325,000 students.

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