SOURCE: Carl Zeiss Meditec, Inc.

February 20, 2007 09:00 ET

Eyemaginations, Inc. Selected by Carl Zeiss Meditec for Patient Education Animation

TOWSON, MD -- (MARKET WIRE) -- February 20, 2007 -- Eyemaginations, Inc., a full service interactive design and multimedia development firm for the eye care industry, is pleased to announce that it has been selected by Carl Zeiss Meditec, Inc. (CZM) to release two new patient education animations.

CZM contracted Eyemaginations to create animations explaining the GDx Scanning Laser Polarimeter technology and Stratus OCT Optical Coherence Tomography, or OCT technology. CZM sought to educate patients on the GDx and Stratus OCT instruments, as well as to reinforce the need for patients to have these tests performed to ensure more comprehensive eye care. Eyemaginations leveraged its creative platform to fulfill this need, producing two segments that combine detailed visuals of the optic nerve and the retinal nerve fiber layer with educational video. The two new animations also include detailed visuals of the Carl Zeiss Meditec devices and the output reports that practitioners review.

"Eyemaginations and Carl Zeiss Meditec share a common goal -- to ensure that patients fully understand the importance of early detection of serious eye conditions and their appropriate treatment options," said Brad Sopher, animation director of Eyemaginations. "Our custom-made animations assist doctors and their staff in explaining and clarifying procedures to patients, as well as educating them about ocular health."

The animations will be included in the version 4.3 release of 3D-Eye Office, the flagship product of Eyemaginations. Version 4.3 will be released in late March 2007 and will include a library with over 200 animations related to the eye.

About Eyemaginations

Eyemaginations is the leading creator of interactive patient education and practice management communications for ophthalmologists and optometrists, as well as the emerging industry leader in marketing and communication tools for suppliers and manufacturers within the eye care field. Founded in 1999, Eyemaginations has been the innovative leader in a variety of creative services and has pioneered the design and development of tailored media solutions for the eye care industry. Its flagship product, 3D-Eye Office, offers a full library of eye-related 3D animations driven through a PC-based software system.

About Carl Zeiss Meditec

Built on an unparalleled 160-year heritage of optical innovation, Carl Zeiss Meditec AG (International Securities Identification Number DE000531370) is one of the world's leading eye care solutions providers. Its product line includes systems for the diagnosis and treatment of the four main diseases of the eye: vision defects (refraction), cataracts, glaucoma and retinal disorders. The company has incorporated its technological expertise into a stream of product innovations throughout the years, from slit lamps and fundus cameras; to the Humphrey® Field Analyzer, recognized as the global standard for glaucoma detection and management; to its newest applications of lasers as embodied in its leading-edge MEL 80™ refractive laser, and innovative Stratus OCT™ device as an aid for glaucoma detection and management. Since 2005, the company has also been present in the market for intraocular lenses and consumables, and now covers almost the entire value chain of ophthalmic surgery. The company is looking to continue its profitable growth in the future. The acquisition of Carl Zeiss Surgical further supplements the product portfolio in ophthalmic surgery and opens up additional growth prospects in neuro and ENT surgery. Carl Zeiss Surgical is the world's leading provider of visualization solutions in the two named fields.

Contact Information

  • Media Contacts:

    Brad Sopher
    Animation Director
    Eyemaginations, Inc.
    600 Washington Avenue, Suite 100
    Towson, MD 21204
    877-321-5481

    Amy Cook
    For Carl Zeiss Meditec, Inc.
    925.552.7893
    Email Contact