SOURCE: Casale Media

Casale Media

February 13, 2012 10:31 ET

eyeReturn Marketing Launches Real-Time Bidding for Rich Media Ads Within eyeDemand

Integrates With Casale Media's Premium Exchange, CasaleX, to Help Marketers Drive Ad Effectiveness and Access Premium Quality Impressions

TORONTO--(Marketwire - Feb 13, 2012) - eyeReturn Marketing, the leading provider of agency ad-serving services in Canada, including eyeDemand, Canada's first Demand Side Platform (DSP), is now integrated with Casale Media's premium ad exchange, CasaleX. This integration allows advertisers to buy rich media on top tier inventory from high quality publishers in real time. Casale Media is one of Canada's leading premium online media technology companies.

eyeDemand reaches 91% of Canadian online audiences. In addition to the unprecedented capability of delivering rich media via real time bidding, eyeDemand also features built-in verification tools and comprehensive reporting capabilities including post-click, view through and audience analysis.

"The partnership between Casale Media and eyeDemand offers online advertisers the best of both worlds, rich media advertising within a proprietary exchange platform. This finally enables advertisers to deliver high impact, multi-faceted ad units, targeted to their core audience," said Renée Hill, President of eyeReturn Marketing.

eyeReturn Marketing and Casale Media are two of Canada's largest advertising technology companies. eyeReturn Marketing has earned an enviable reputation as Canada's largest and most trusted third party ad-server, and Casale Media is the country's largest independently owned digital media company.

"Our publishing customers have long desired a real-time bidding solution that provides both high quality, brand safe campaigns and maximum control of advertising. Partnering with eyeReturn is the right choice for delivering the advertisers our publishers want," said Joe Casale, CEO of Casale Media. "eyeReturn, like Casale Media, has a strong foothold in the Canadian market and a passion for connecting customers with media sources they can trust. eyeDemand will widen revenue opportunities for our publishers, enabling the growth of the Canadian online advertising market even more."

About eyeReturn Marketing
eyeReturn Marketing is the leading digital advertising platform in Canada. As a third party ad-server, eyeReturn Marketing innovates through rich media, full-service trafficking, delivery verification and flash production templates. eyeReturn Marketing's demand side platform, eyeDemand, uses all Canadian data and dynamic optimization to reach audiences with maximum efficiency. Combined with an uncompromising level of service, eyeReturn Marketing is the platform that makes digital advertising and technology work in the real world.

About Casale Media
Casale Media ( is Canada's largest independently-owned Digital media company. Since 2003, the company has been redefining the standard for Online media quality, ad delivery management and media optimization technologies. Casale Media's premium network, MediaNet, proudly provides advertisers with direct access to more Canadian content than any other network and collectively reaches more than 80% of the national Online audience across more than 3,000 high profile Web properties. Introduced in August 2011, CasaleX, the industry's first premium exchange with real-time bidding, is a highly controlled, brand safe media marketplace that provides publishers with maximum control, and advertisers with exclusively high-quality inventory. Founded and headquartered in Toronto, Casale Media is guided by its dedication to needs-based development and quality-focused culture.

Contact Information

  • Media Contact

    For eyeReturn Marketing
    Renee Hill
    rhill at eyereturnmarketing dot com
    416. 929.4834 x 222

    For Casale Media
    Haley Cook
    hcook at horngroup dot com