Index Exchange

September 11, 2014 14:39 ET

eyereturn marketing Selected as First CPAX-Certified Reseller

Partnership Provides Transparency, Data Protection and Trust for Premium Publishers

TORONTO, ONTARIO--(Marketwired - Sept. 11, 2014) - Canada's Premium Audience Exchange (CPAX), the real-time bidding exchange service operated by eleven of Canada's leading media companies of premium digital content, today announced it has selected eyereturn marketing as the first certified reseller to be given access to the exchange.

CPAX is a real-time-bidding (RTB) exchange jointly developed by Canada's largest media owners that allows brands to programmatically buy premium digital inventory across more than one hundred Canadian outlets. CPAX is powered by Casale Media's Index Exchange, a neutral and transparent exchange layer that enables leading publishers to sell their ad impressions in real time.

As part of its certification, eyereturn marketing has agreed to provide full transparency on its media margins, a rarity in today's programmatic ecosystem, offering an unprecedented level of trust to clients accessing premium media through its platform. The partnership will additionally combat the threat of data leakage among premium publishers in programmatic, with eyereturn marketing committing to keep all CPAX-member publisher audience data protected.

"It's not uncommon in programmatic for opaque business models to negatively impact both buyer and seller's experiences," said Brad Jeffrey, Platform Services Manager, Index by Casale Media. "The opacity has also bred an environment where fraud runs rampant in the programmatic ecosystem. Regaining trust requires both leadership and unity among companies that put transparency first. In that light, this partnership brings together two Canadian entities who are fundamentally committed to promoting and maintaining a clean, brand safe and transparent marketplace for all."

Following the reset of its marketplace in July, prior to this certification, access to CPAX has been limited to only direct marketers, agencies of record and a handful of agency trading desks.

"eyereturn marketing is honored to be the first partner selected and fully certified by CPAX, and is committed to providing the highest quality inventory to buyers and fostering the development of more innovative anti-fraud and non-human traffic measures," said Renee Hill, President & Co-CEO, eyereturn marketing. "Our background in ensuring brand safety and trust in programmatic has no doubt led us here, but having access to CPAX's scale brings an unprecedented level of reach into premium and domestic publishers for our clients."

About CPAX

The Canadian Premium Audience Exchange (CPAX) is the premier access point to top tier real time English and French digital inventory in Canada. Established by key publishers: CBC/Radio-Canada, Rogers, Télé-Québec, Cineplex, V, Shaw and Corus Entertainment in 2011, its automated platform delivers scalable reach and granular targeting from one convenient touch-point and now includes 11 member publishers across the Canadian ecosystem. Its 100% premium environment solves the brand investment issues that plague the programmatic media space. Additional information can be found at cpaxrtb.ca.

About eyereturn marketing

eyereturn marketing is a predominant third-party ad server and demand-side platform featuring built-in ad delivery, monitoring, and measurement tools that serve and observe millions of user interactions across millions of sites every day. eyereturn's proprietary bidder & algorithms tap into industry leading publishers and ad exchanges in real time - giving marketers unparalleled reach, all the while maximizing their campaign ROI. With teams located in four offices across North America, for more than a decade eyereturn marketing has delivered the results that marketers are looking for from their digital media campaign.

About Index Exchange

Index provides a neutral, transparent exchange layer that enables leading publishers and suppliers to sell their ad impressions in real time. A division of online media technology veteran, Casale Media, Index equips enterprise level sellers with custom architected solutions, fully transparent sell side management technology, and access to programmatic demand that is organized and certified by humans into an ever evolving taxonomy.

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