SOURCE: Eyes on the Go, Inc.

September 27, 2013 10:33 ET

Eyes on the Go Increases Web Traffic 570% Within 90 Days -- Revenue Increase to Match

Monetization Strategy Solidifies GANDER.tv's Position in Booming Online Video Market

NEW YORK, NY--(Marketwired - Sep 27, 2013) - Eyes on the Go, Inc. (OTCQB: AXCG), a virtual broadcasting company supplying live and recorded content from top New York City nightlife performance venues, announced today that traffic to GANDER.tv and its affiliated sites has increased 570% in under three months, achieving nearly 105,000 views of GANDER.tv broadcasted content in August -- resulting in a 500% revenue increase from Q1 to Q3. 

"The internet is dominated by two principle strategies; content providers and aggregators -- we strongly believe that GANDER.tv is well positioned to become one of the leading sources of unique and interesting performance arts content," stated Chris Carey, CEO. "Our trending growth, identified by an increase of traffic and revenue, is certainly evidence of this."

In addition to broadcasting live content, Eyes on the Go produces shorter, digestible clips of 1-5 minutes featuring songs and performance segments that can link back to the original video content as it has been recorded or broadcasted live. This, as part of the overall monetization strategy, affords the Company the ability to repurpose its content through 3rd party web sites -- resulting in healthy revenues to Eyes on the Go. With the number of performances growing from 75 per week to over 160, the Company is retaining well over 270 hours of music, comedy, burlesque, drag, poetry and spoken word video performance content per week; supporting a 500% revenue spurt in just 90 days.

Mr. Carey continued "We expect our revenues to grow again in Q4, as we should reach as many as 300,000 views by the close of the year. This should put us on track to possibly break even within the first quarter of 2014, and, perhaps see our content approach 1,000,000 views."

Nearing 200 performances per week, New York City has no shortage of high-end performance venues from which GANDER.tv can broadcast -- virtually ensuring its growth. In Mr. Carey's anticipation of profitability occurring between the 2nd and 3rd quarters of 2014, the Company plans to stay the course; executing a win/win strategy for both venues and performers, "Giving both entertainers and venues a means to augment their income with a digital broadcast alternative, while rapidly establishing, promoting and expanding GANDER.tv's relevance and viability," concluded Carey.

About Eyes on the Go, Inc. and GANDER.tv

GANDER.tv streams live and recorded video from nightlife venues and events providing entertainment, exposure and revenue opportunities that are all leveraged with digital marketing and social media support. GANDER.tv works collaboratively with clients to promote awareness, interest and attendance at venues, shows and events. We drive incremental revenue through pay-per-view, advertising and sponsorships. GANDER.tv's mission is to provide unique, authentic content to the world. 

Statements not based on historical fact are forward-looking statements. Although such statements are based on management's current estimates and expectations, and currently available competitive, financial, and economic data, forward-looking statements are inherently uncertain. We, therefore, caution the reader that there are a variety of factors that could cause business conditions and results to differ materially from what is contained in our forward-looking statements.

For a description of some factors which may occur that could cause actual results to differ from our forward-looking statements please refer to our Annual Report Form 10-K and other Company reports. We caution readers that we do not undertake to update any forward-looking statements.

Contact Information

  • Contacts
    Chris Carey
    Chief Executive Officer
    Eyes on the Go, Inc. - Gander.tv
    Tel: (888) 666-3548 extension 504
    Email Contact
    www.gander.tv