SOURCE: Eyeview

Eyeview

December 02, 2013 09:00 ET

Eyeview Sees Strong Customer and Employee Growth, Amid Rising Demand for Personalized Video Ads

Company Adds Three New Executives to Management Team as Part of Aggressive Growth From 20 to 50 Employees; Moves Into New NYC Headquarters

NEW YORK, NY--(Marketwired - Dec 2, 2013) - Eyeview, the leading provider of personalized digital video advertising solutions for brand marketers, today announced tremendous customer and employee growth due to increasing demand for personalized video ad campaigns, from brands and agencies. In the past 12 months, Eyeview has added more than 20 Fortune 500 customers across retail, automotive, travel, telecommunications and quick-serve restaurants. New customers include Comcast, Lowe's, OfficeMax, Expedia, Toyota, Burger King and more.

To support this aggressive growth, the company also introduced three seasoned industry executives to the Eyeview leadership team with backgrounds from Criteo, McCann Erickson and Yahoo. Senior Vice President of Finance Christina Calvaneso, Senior Vice President of Marketing Amit Mashiah, and Vice President of Product Development Antony Chen, join Eyeview as part of the company's growth from 20 to 50 full-time employees in the past four months. The company is also opening new corporate headquarters in New York City's Union Square today.

"We've seen explosive growth over the past 12 months, especially as brands become more educated on the value of customized digital video ads with hyper-local targeting capabilities and personalized creative available in broadcast quality video," said Oren Harnevo, CEO of Eyeview. "To continue our momentum, we have added three proven industry veterans in finance, marketing and product development who will further accelerate Eyeview's footprint with brands and agencies."

Calvaneso will serve as the head of finance and oversee all financial strategy and business operations. Calvaneso joins the Eyeview team from Criteo, where she led the North American Finance team and drove triple digit growth and IPO readiness. Prior to Criteo, she was at Rent the Runway and Deloitte Consulting, where she managed multi-million dollar engagements for Fortune 50 clients. Calvaneso launched her career at General Electric in various finance roles across the globe.

As SVP of Marketing, Mashiah will oversee all marketing and communications including shaping company positioning, driving all thought leadership initiatives while helping to build the personalized video industry category. Mashiah brings extensive leadership and marketing savvy to the team. He was previously EVP of Client Accounts for McCann Erickson Israel, where he developed and executed marketing strategies across verticals, generating over $100M in annual revenues. Mashiah subsequently served as CEO of ADagoo, a pioneer big data and contextual analysis technology provider that merged into MediaMind in 2012.

Chen will define Eyeview's product and development strategy, and head the company's innovation initiatives. Chen will develop digital video solutions to enable Eyeview clients to effectively reach consumers and achieve increased brand awareness and sales. Chen has focused on ad personalization platforms throughout most of his online advertising career, starting at Yahoo, as product lead for Smart Ads, which acquired Dapper in 2010 and doubled revenues year-over-year during his tenure. Chen later departed Yahoo to co-found an enterprise software startup that enables first-party data in digital advertising.

About Eyeview

Eyeview is the leading provider of personalized digital video advertising solutions for brand marketers. Eyeview is the only company that offers broadcast quality personalized videos for each consumer, with proprietary creative technology that integrates the brand's relevant messages. As the consumer progresses along the path to purchase, Eyeview dynamically changes the brand's message in-stream to ensure the consumer continues to receive the most relevant informative and effective ad. As a result, our brands consistently experience lifts in key performance indicators and increases in brand equity and sales. Eyeview partners with Fortune 500 leaders in automotive, retail, telecommunications, quick service restaurants, entertainment and travel including Comcast, Lowe's, OfficeMax, Expedia, Toyota, Burger King and more. The company is headquartered in New York City with offices in Los Angeles, Chicago, Detroit, and Tel Aviv. For more information, please visit www.eyeviewdigital.com.

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