SOURCE: Eyeview

Eyeview

June 17, 2014 09:01 ET

Eyeview & Visit Myrtle Beach Partner to Promote South Carolina Tourist Destination Through Personalized Video Advertising Campaign

Results From Personalized Advertising Campaign Surpass Other Video and Display Advertising Efforts

NEW YORK, NY--(Marketwired - Jun 17, 2014) - Eyeview, the leading provider of personalized online video advertising solutions for brand marketers, has partnered with Visit Myrtle Beach to increase tourism to the South Carolina destination. Through a personalized video advertising campaign, Eyeview helped to deliver over 45,000 clicks to VisitMyrtleBeach.com and generated a 28% click out rate to advertisers, higher than other display and video advertising efforts utilized in the past.

"We needed a viable video platform that could help us reach and inspire new audiences at scale, but allowed us to easily deliver customized messaging in combination with advanced consumer targeting," said Scott Schult, EVP of Marketing from Visit Myrtle Beach. "Eyeview's creatively led solution did just this. It allowed us to have multiple calls to action, tailored to different audiences, in order to truly optimize the campaign for the best results."

The campaign was devised to generate awareness for the Myrtle Beach area as the perfect destination for a Spring getaway. It featured a wide array of diverse entertainment and dining options and local attractions, alongside specific spring vacation deals. Eyeview's unique personalized video capabilities enabled Visit Myrtle Beach to leverage demographic, behavioral and geo-location based information in order to target consumers with individually tailored creative, dramatically increasing the efficacy of the advertising campaign in comparison to previous mass targeted efforts.

"Our unique solution enabled Visit Myrtle Beach to highlight different aspects or attractions of the popular tourist destination, to different target demographics," said Oren Harnevo, CEO and co-founder of Eyeview. "This way, they could ensure they were delivering the most relevant creative to the right audience, and truly maximize the impact of the campaign. Tourism is an expanding vertical for us and we are seeing increasing interest from this specific industry."

Eyeview also layered seasonal targeting into the personalized videos, showcasing the weather conditions in the individual markets targeted, namely the Northeast and the Midwest, a move which proved highly effective in enticing people to leave the colder climes and book a vacation in Myrtle Beach, S.C.

For more information about Eyeview, visit www.eyeviewdigital.com.

About Eyeview
Eyeview is the leading provider of personalized digital video advertising solutions for brand marketers. Eyeview is the only company that offers broadcast quality personalized videos for each consumer, with proprietary creative technology that integrates the brand's relevant messages. As the consumer progresses along the path to purchase, Eyeview dynamically changes the brand's message in-stream to ensure the consumer continues to receive the most relevant informative and effective ad. As a result, our brands consistently experience lifts in key performance indicators and increases in brand equity and sales. Eyeview partners with Fortune 500 leaders in automotive, retail, telecommunications, quick service restaurants, entertainment and travel including Comcast, Lowe's, Officemax, Expedia, Toyota, Burger King and more. The company is headquartered in New York City with offices in Los Angeles, Chicago, Detroit, and Tel Aviv. For more information, please visit www.eyeviewdigital.com.

About Visit Myrtle Beach
The Myrtle Beach area, popularly known as the Grand Strand, stretches from Little River to Pawleys Island, comprising 12 distinct cities along the South Carolina coast. Home to 60 miles of sandy beaches, world-class golf, and an assortment of entertainment and family attractions, the Myrtle Beach area presents the quintessential vacation experience peppered with plenty of Southern hospitality.

For additional information on the Myrtle Beach area, go to www.VisitMyrtleBeach.com or call (888) Myrtle-1.