January 22, 2015 08:00 ET

EyeXam™ Receives Patent for Mobile Vision Screening and Expands Leadership Team

Leading Eye Care App Poised to Bring Millions More Consumers to the Eye Care Ecosystem

SAN JOSE, CA--(Marketwired - Jan 22, 2015) - EyeXam™, the developer of the leading mobile vision screening app, today announced the U.S. Patent and Trademark Office has issued a patent for EyeXam™'s self-administered vision screening method using a mobile computing device. The patent makes EyeXam™ the first and only patented method for mobile vision screening.

EyeXam™ has been downloaded more than a million times from the iTunes App store and Google Play, and has been featured on ABC World News with Diane Sawyer, a testament to the app's popularity among consumers.

"We are excited to receive our patent for EyeXam™ and believe patent protection is timed perfectly in light of the explosion in mHealth apps. The 'medicalized smartphone' is impacting every aspect of health care, and eye care cannot lag behind," noted Dr. Nikki Iravani, optometrist and EyeXam™ founder and CEO.

Dr. Iravani also announced the expansion of the leadership team with the addition of Doug Keare, a health technology entrepreneur, who has joined as President. Mr. Keare was Founder and CEO of RallyOn, a digital health startup in the corporate wellness space and also served as Vice-President at the medical device companies Accuray and ADAC Labs. Mr. Keare holds an MBA from Stanford University, and a BA in Economics from Dartmouth College.

"Doug's extensive background in commercialization, fundraising and senior level management in the health technology sector is a perfect fit for EyeXam™ and for helping EyeXam™ realize its potential to be a key resource for consumers and the eye care industry," Dr. Iravani noted.

"EyeXam™ is at the intersection of two very timely trends, mHealth and eye health. Both segments are growing tremendously and I see fantastic opportunity for the company," Mr. Keare observed. "Currently, there is a huge opportunity for eye care business structures, processes and economics to leverage consumer mobile-adoption. We believe EyeXam™ will continue to lead in eye care, and can impact the overall health care market by empowering consumers to know more and do more regarding their vision."

Today's digital-savvy consumer turns to smartphones and health apps for answers to their most pressing health questions and to monitor their health at home.

"Consumers are able to use smartphones to diagnose an ear infection or track heart rhythms. Certainly they should be able to measure their visual acuity threshold and search for and schedule an eye examination with local eye care providers from their mobile device," Dr. Iravani asserted. "We are confident that EyeXam™ is creating more awareness about vision and overall eye health and will be the entry point for consumers with eye care needs, drawing more consumers to the eye care ecosystem."

About EyeXam™: Our mission is to create an engaging experience for consumers to learn about their vision and search for doctors and products they need for optimum eye health. As a pioneer in mobile vision screening, EyeXamhas attracted consumers all over the world. EyeXamis the first vertical of HealthXam Incorporated.

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