EZ Lube Encourages Safe Driving Habits for Teens With "It's EZ to Be Safe" Campaign

COSTA MESA, CA--(Marketwire - Oct 4, 2011) - EZ Lube, a wholly owned quick lube retailer based in Costa Mesa, Calif., has launched a campaign to support National Teen Driver Safety Week in an effort to prevent teen motor vehicle accidents and encourage safety behind the wheel. Through the entire month of October, the "It's EZ to Be Safe" campaign invites Southern California teens to take a pledge to drive responsibly.

The "It's EZ to Be Safe Campaign" will run all month long to coincide with National Teen Driver Safety Week, which kicks off on October 16. Established by Congress in 2007, National Teen Driver Safety Week is dedicated to raising awareness and seeking solutions to unnecessary teen deaths on the road.

"EZ Lube is committed to ensuring the safety of Southern California drivers by helping them properly maintain their vehicles," says EZ Lube CEO Guy Marsala. "It's important that we extend that commitment to help empower young drivers to take a strong first step in becoming lifelong responsible and careful drivers."

The campaign is driven primarily via EZ Lube's Facebook page (www.facebook.com/ezlubefans). Teens can log on and take the pledge throughout October. The "It's EZ to Be Safe" pledge asks teens to be cautious of their surroundings, to adhere to traffic laws and to respect the safety of the people and vehicles and around them when they're driving.

According to the National Highway Traffic Safety Administration, motor vehicle crashes remain the number one cause of death among adolescents. Seventy-five percent of serious teen driver crashes are due to "critical errors," the most common being a failure to scan the road around them to detect and respond to hazards, going too fast for road conditions or being distracted by something or someone inside or outside the vehicle, according to a study published in the April 2011 issue of Accident Analysis and Prevention.

Teens can visit EZ Lube's Facebook page throughout October to take the "It's EZ to Be Safe" pledge. EZ Lube encourages social sharing and hopes that each teen who takes the pledge will share it with their family, friends and classmates to make the roads safer for all drivers.

About EZ Lube: Founded in Orange County in 1988, EZ Lube is Southern California's only wholly owned and locally based quick lube retailer. Its 74 company-owned locations stretch from Bakersfield to San Diego, servicing more than 1 million vehicles annually and helping Southern Californians get better gas mileage, reduce emissions and extend the lives of their vehicles with regular oil changes and preventive services, including fluid and filter replacements, A/C service, fuel system cleaning and other preventive maintenance services. Because the stores are wholly owned and not franchised, EZ Lube is able to offer a consistency of service and pricing unparalleled in the industry-backed by an A-plus rating with the Better Business Bureau and a 100% satisfaction guarantee. The high levels of satisfaction rely on excellent customer service and the fact that EZ Lube insists on using only quality brands like Castrol, Mobil 1, Chevron Techron, Delo and Lucas. For more information, visit www.ezlube.com.