SOURCE: Idle Media, Inc.

Idle Media, Inc.

April 25, 2011 13:35 ET

Fabolous Teams With DatPiff for Chart-Topping Mixtape Release

Mixtape Generates Buzz Across the Internet and Garners Almost 90,000 Downloads in the First 24 Hours

LEESPORT, PA--(Marketwire - Apr 25, 2011) - Idle Media, Inc.'s (OTCBB: IDLM) wholly-owned subsidiary DatPiff.com announced the 24 hour results of Fabolous' mixtape: TheSoulTape. The mixtape logged over 100,000 streams and gained a hefty 88,000 downloads in the first 24 hours of release placing it #1 on DatPiff's "HotThisWeek" mixtape ranking chart and "going Silver" on the website -- a ranking which signifies over 50,000 downloads.

Fabolous took the time to contemplate on the success saying, "I want to thank all the fans for taking the time out to download the tape. Shouts out to DatPiff.com for all the support and hard work."
Fabolous, a NYC-based artist responsible for hits such as "Superwoman," "Breathe" and most recently "You Be Killin' 'em," partnered with DatPiff to bring his newest mixtape project to the world. DatPiff provided the infrastructure to host the mixtape for Fabolous' fans, and spearheaded a promotional blitz across the internet that made Thursday's release one of the top-performers it has seen.

In a statement on Friday, Kyle Reilly, Secretary and Managing Editor for DatPiff.com stated, "We began ramping up promotion for this release on Monday and by the release date, the internet was in a flurry over it. We fully expect it to earn Gold within the next 12 hours." He was right. The mixtape went Gold Friday night and is currently sitting on the "Hot This Week" list with over 200,000 streams and 150,000 downloads.

Fabolous' team also promoted the mixtape premiere on his new website, MyFabolousLife.com which launched this past Monday to eager fans of the rapper. Other websites, such as RealTalkNY and HipHopDX lent their promotional muscle by placing a countdown widget on their site.

"I'm very thankful to our partners who assisted in raising awareness for the release. It's always good when power players can work together for a common goal, and they know we would do the same for them," stated Idle Media's CEO Marcus Frasier.

DatPiff records extensive stats on mixtapes, including individual track downloads, that allows for detailed feedback to artists. According to DatPiff's stats, the #1 track from the mixtape appears to be "#2 WolvesInSheepClothingftPaulCain" with over 2,000 individual downloads and 80,000 streams of its own. In second is "#3 ReallyTho (ProdbyTeddyDaDon)" logging over 2,000 downloads from over 81,000 streams. Rounding out the top 3 is track #7 "Drugs (DoThisToMe) ftPaulCain, Broadway (ProdbyBroadway)."

Unsurprisingly, Brooklyn, New York seems to be the epicenter of Fab's fanbase garnering the most listens and downloads. New York City as a whole leads the pack, with cities like Philadelphia and Chicago following closely behind. Fabolous' reach proves to be international with London making it to the #6 spot on the top cities list and Toronto following in #7.

John David Jackson b.k.a. Fabolous , was born and raised in Brooklyn, New York. Much of his early popularity can be attributed to his 2001 hit single "Can't Deny It" featuring the late rapper Nate Dogg, from his debut album "Ghetto Fabolous." The album reached #3 on the Billboard 200 chart and sold over 1.05 million copies by 2003. His follow-up album, "Street Dreams," produced the Billboard Hot 100 #4 hit "Can't Let You Go."

In 2004, Fabolous released the album "Real Talk," which peaked at #6 on the Billboard 200 with 169,000 copies sold in one week. It produced the charting singles "Breathe" and "Baby." Fabolous released his fourth studio album, "From Nothin' to Somethin'" in 2007, following a 3 year hiatus. The album debuted at #2 on the Billboard 200 and #1 on the Billboard Top R&B/Hip-Hop Albums selling 159,000 copies in its first week. The album spawned the singles "Diamonds," "Return of the Hustle," "Make Me Better," featuring Ne-Yo, and "Baby Don't Go," which featured Jermaine Dupri and T-Pain.

Fabolous' success continued with his 2009 album, "Loso's Way," which debuted at number-one on the Billboard 200, selling over 99,000 copies in its first week, and became the artist's first album to top the chart. "Loso's Way" produced the singles "My Time," "Everything, Everyday, Everywhere," "Throw It in the Bag," and "Money Goes, Honey Stay (When the Money Goes Remix)." He later released "ThereisNoCompetition" with DJ Drama who recently signed an exclusivity deal with DatPiff. That mixtape was followed up in March with "ThereisNoCompetition 2: TheFuneralService," which has gone Gold on DatPiff with over 170,000 downloads.

To date, Fabolous has released five albums, which have collectively sold over three million copies in the United States. In September 2009, the rapper was ranked #8 on MTV's Hottest MC in the Game list.

You can follow Fabolous on Twitter at: http://twitter.com/myfabolouslife and join his community at http://www.myfabolouslife.com/

About Idle Media, Inc.

Idle Media, Inc. is a publicly traded new media technology company that delivers cutting-edge content and online gaming through its wholly-owned operating companies, including DatPiffa leading provider of online mixtapes and user-generated content.

Learn more about Idle Media, Inc. at: http://www.idlemedia.com. Follow Idle Media on Facebook and Twitter.

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