SOURCE: Fabulously40 Inc.

May 28, 2008 08:00 ET Social Network Empowers Women With Wisdom, Sass and Class

Even 'Power Princess' She-Ra Can Now Grow Gracefully

SAN DIEGO, CA--(Marketwire - May 28, 2008) - Thirtysomethings have nothing on, a new social network designed for women age 40 and beyond. The Web site creates a forum for the better half to gather information, build relationships, interact and learn about emerging trends. Founded by Yana Berlin, membership on is free, enabling women to share daily food for thought in a user-friendly format.

"My personal experiences have much to do with how I was inspired to create," said Berlin. "When I realized that most social networks were geared towards a younger demographic, there was really no space for women of my own age to share their life experiences, provide advice and find inspiration from other women. I embarked on a journey to creating a Web site 'just for us.'" is grounded on the belief that content is "queen." Social networking features including blogs, message boards, groups, videos and pictures foster a grassroots approach to connecting online. These user-generated Web platforms, which are created by and for members, further allow communication. With topics ranging from health and wellness to lifestyle, parenting, relationships and beauty, thirty percent (30%) of all information is generated solely by users.

" is a great tool for me to use on my journey back to myself," said Dyan, member. "I have met women who have been through similar life experiences as me and I can relate to them. Thank you," said Kendal, an avid member.

Proving that technology isn't solely for the Facebook generation, offers benefits such as panel of Experts on various topics, contests, with two announced winners each week; newsletters -- written from personal perspectives; and dedicated emails -- advertiser information provided in a tone tailored to the site's readers.

The personalized interactions forged by the inclusive platform of are both a reflection of this demographic's growing desire to interact with like-minded individuals and its interest in becoming updated with online technology in a non-threatening environment. is built on the latest in Web 2.0 technology, scalable to millions of users. With upcoming features including photo albums with the ability to tag images with captions and instant chat messaging, the Web site presents an opportunity for members and brands to develop unique social networks.

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