SOURCE: Offerpal Media

November 12, 2008 15:41 ET

Facebook Developer Garage Hosted by Offerpal Media to Showcase Innovators Behind Social Networking's Hottest Applications

Developer Garage Highlights How to Monetize Applications Using Virtual Currency

FREMONT, CA--(Marketwire - November 12, 2008) - Offerpal Media is hosting the first ever Facebook® Developer Garage to focus exclusively on virtual currency as a monetization strategy. Taking place on November 19, 2008 from 3 to 7 PM PST at Mezzanine, 444 Jessie Street in downtown San Francisco, the event brings together social network application developers, online marketing experts, and a Facebook platform team leader to explore how leveraging virtual currency can increase user engagement and create new revenue opportunities. The event is open to the public and free to attend. Attendees are asked to RSVP at

The Facebook platform creates a vibrant ecosystem that has made it possible for many developers to transform their hobbies into profitable careers. With an estimated 120 million users, Facebook is a massively popular social network, and the opportunity to build applications and games that become viral hits and generate six- and seven-figure incomes has been realized by a number of developers.

The Garage event will feature a panel of top Facebook developers who have made virtual goods and currency their primary monetization vehicle, as well as executives from Offerpal Media and Facebook. The lineup includes:

--  Anu Shukla, CEO, Offerpal Media, speaking on "10 Tips for Virtual
    Currency Monetization"
--  Kelly Winters, Platform Program Manager at Facebook, speaking on
    "Facebook and Virtual Currency"
--  Eric Yieh, Director of Product Management, RockYou, presenting
    a case study
--  A panel of developers:
    --  Siqi Chen, "Friends For Sale!"
    --  Nicholas Talarico, "Make a Baby"
    --  Markus Weichselbaum, "KickMania" and others

In today's economy, the emerging social networking marketplace represents a vital new opportunity, not only for the developers who are making a living from their apps, but also for the advertisers seeking to reach this connected and highly desirable social demographic. Up until now, advertising on social networks has been challenging. This is largely due to the unique end user experience and advertising formats that often do not conform with standard online ad units.

Offerpal Media is the leader in a new kind of embedded advertising on social networks, and advertisers are flocking towards this highly effective arena. For developers who seek to capitalize on this emerging opportunity, a well-developed strategy for virtual currency is crucial. Thus, the Garage event will address the following key issues:

--  Methods for making virtual currency into a "must have" for users,
    ensuring they come back again and again
--  How to make virtual currency redeemable in ways that lead to user
    engagement and stickiness
--  Other approaches to deepening user engagement and loyalty
--  How to best leverage the power of social networking to earn real
    revenues from social networking applications

"We are looking forward to having the opportunity to share our knowledge about how to make the most of a social networking application with the growing Facebook developer community," said Anu Shukla, CEO of Offerpal Media. "We hope to see many new faces as well as those who represent our trusted partners in making Facebook a place where users, developers and advertisers are coming together for a win-win-win value proposition."

As a special bonus to those who attend, Offerpal will be releasing key findings on best practices for monetizing social applications on social networks, "20 Tips for Monetizing Social Traffic through Virtual Currency." The report offers the inside track on what makes for a viral and profitable application, using real world examples.

About Offerpal Media

Offerpal Media is the first "Managed Offer Platform" for social applications, online communities and e-commerce sites. The company's turnkey platform allows developers of social applications on networks such as Facebook, MySpace, Bebo, hi5 and others to monetize their traffic through uniquely engineered offers. Meanwhile, advertisers can tap into Offerpal Media's expansive network to reach more than 50 million highly engaged and targeted consumers on social networks. The platform also helps online merchants generate incremental revenue by using ad offers as an alternate payment method. Based in Fremont, CA, and backed by top-tier venture capital firms, Offerpal Media features an experienced management team with deep roots in online advertising, personalization, and optimization technologies. For more information, visit

Facebook® is a registered trademark of Facebook Inc.

Contact Information

  • Contact Information
    Jason Throckmorton or Rachel Levine