SOURCE: VideoEgg, Inc.

August 13, 2007 12:58 ET

Facebook Developers Monetize Applications Through VideoEgg Ad Network

VideoEgg Hosts First App-Camp This October

SAN FRANCISCO, CA--(Marketwire - August 13, 2007) - VideoEgg, Inc., the leading video ad network for online communities, today announced the release of the Eggnetwork Advertising Platform (EAP) for anyone developing applications for Facebook. The platform allows developers to earn money with the applications they develop for the popular social networking site by leveraging the Eggnetwork's international sales team and innovative approach to online advertising.

VideoEgg was the first to introduce interactive advertising overlays onto online video, an approach that is now being widely adopted by the industry. The Eggnetwork, comprised of more than 80 online communities including fourteen of the top 20 social networks in the world, is a rich-media ad network that creates unobtrusive and engaging advertising experiences in interactive online applications.

Leading application developers such as Rock You, J. Squared Media, Graffitii, Renkoo and Flixster are among the first companies to incorporate EAP into their Facebook applications. The network already includes dozens of popular applications like Movies, Likeness, Emote, Graffiti, MyTV, Fluff Friends, iGift, Zombies, MyAquarium, PuzzleBee, StickyNotes, Scrabulous, Games, and Interests plus. A simple integration process allows developers to garner a portion of the revenue generated from ads served through the Eggnetwork. New advertisers taking advantage of the expanded reach of the network include Discovery Networks, Electronic Arts, Fox Searchlight, FX Channel, Paramount Pictures and Universal Pictures among others.

"The Eggnetwork ad units work very well with the Facebook platform," said Jia Shen, CTO and co-founder of Rock You, Inc., a leading developer and publisher of Facebook applications and widgets on the web. "RockYou is excited to partner with VideoEgg and share monetization strategies that tap millions of users who access our applications across Facebook."

To further support the burgeoning community of Facebook application developers, VideoEgg is hosting the first ever App-Camp at its office in San Francisco on October 20th and 21st, 2007. The Camp will offer developers a casual and entertaining environment to explore how they can monetize their applications. Marketers and venture capitalists will also be in attendance to tackle topics such as financing and building a user base. For more information go to http://www.app-camp.com.

"Our ad units bring targeted, invitation-based rich media experiences to social environments. With our ad platform we can extend our footprint beyond the 600 million monthly video streams on our video network, and into exciting growth areas like Facebook. Aggregating dozens of application owners together in our network will give advertisers the reach they need to go deep in any demographic," said Troy Young, chief marketing officer of VideoEgg, Inc. "And, App-Camp will provide a great setting for discussions about the opportunities arising from this new platform."

The Eggnetwork has a seasoned sales team across North America, the UK, Ireland and Australia packaging smart, results-oriented custom programs for advertisers. For demos of advertising options or to contact the sales team, visit http://videoegg.com/adnetwork.

About VideoEgg, Inc.

VideoEgg is the leading video ad network for online communities. The Eggnetwork is currently comprised of more than 80 online communities including fourteen of the top 20 social networks in the world. A video advertising innovator, VideoEgg was the first to introduce interactive advertising overlays onto video, an approach that has been widely adopted by the industry. VideoEgg was founded in 2005 and is based in San Francisco with offices in the UK and New York City. The company has received investment from August Capital, First Round Capital, Maveron and WPP. For more information, visit www.videoegg.com or www.theeggnetwork.com.

Contact Information

  • VideoEgg Media Contact:
    Liz Bazini
    Connors Communications
    212-798-1433
    Email Contact