SOURCE: Word of Mouth Marketing Association
CHICAGO, IL--(Marketwired - Apr 22, 2013) - WOMMA announces that over 60 companies and agencies will serve as instructors at their upcoming WOMM-U. Keynote speakers include best-selling author Jonah Berger (recently featured in Fast Company and at SXSW,) as well as Ekaterina Walter, Social Media Strategist for Intel and author of Think Like Zuck.
Instructors from IBM, Walgreens, Toyota, Discover, Pfizer, Cisco, Intel, American Express, Kellogg's, Sega, Nestle, and many more global marketing leaders will offer hands-on workshops on the most relevant topics in Social Media and Word of Mouth Marketing for 2013.
Facebook, Google+, & YouTube will also be there share all the latest news about how to maximize their platforms for marketing success.
Berger, Assistant Professor of Marketing of the Wharton School at the University of Pennsylvania and best-selling author of the recently published Contagious: Why Things Catch On, will reveal his secret science behind word of transmission and indulge students in his six principles that drive contagious content. Attendees of Berger's session will learn how to get brand messaging to go viral.
"We put together a task force of leading industry experts to identify the hottest topics and issues facing marketers today, and the result is an incredible curriculum that we are really proud to present at WOMM-U," says Suzanne Fanning, WOMMA President. "Attendees will get 3 days filled with instruction, information and inspiration from some of the best brands in the country, who will show them how to be successful in the ever-changing marketing world of 2013."
Attendees will get hands-on instruction and learn how to do the following:
- Develop and build a social media strategy to drive online conversations
- Drive engagement through content strategy with a unified brand voice
- Use big data to better target social ads and nurture the relationships with consumers
- Run an incredible offline WOMM program to get everyone talking about your brand
- Develop, grow and maintain thriving communities
- Measure and increase your ROI
- Convert your audience into purchasers
"It's an amazing environment to talk to your peers, look at the case studies and see the research being published," said speaker and author Ekaterina Walter, Intel Social Media Strategist. "Overall it's an environment to take the tips and practice them right away."
WOMM-U is May 20-22 at the Radisson Blu Aqua Hotel in Chicago. WOMM-U 2013 sponsors include Extole, HouseParty, Shoutlet, iStrategy, and MarketingProfs.
Find more information here:
Full Agenda: http://members.womma.org/p/cm/ld/&fid=38
How to submit for a press credential: http://members.womma.org/p/cm/ld/&fid=41
WOMMA, http://www.womma.org, is the official trade association in the word of mouth and social media marketing industries. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.
Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.