SOURCE: Compete

Compete

February 04, 2011 13:41 ET

Facebook Inches Closer to the Top in Compete Ranking of Top 50 Web Sites for December 2010

Facebook.com and Bing.com Finish 2010 on a High Note

BOSTON, MA--(Marketwire - February 4, 2011) - Compete, a Kantar Media company, today released its ranking of the top 50 web sites for December 2010. The gap continues to narrow between number two ranked site Yahoo.com and number three, Facebook.com, with fewer than 2.9M UVs separating the two. Comparing the year-over-year (Y-O-Y) growth for the two sites -- -1.48 percent for Yahoo and +13.97 percent for Facebook -- how much longer will Yahoo manage to hold the superior position over the social networking site?

In other movement within the top ten sites, Bing.com leapfrogged Wikipedia.org to gain the sixth spot, and it closed the year with a 105.36 percent increase in UVs, by far the largest yearly growth among the top 50 sites.

Two other Microsoft-owned domains also posted growth for both the month and year -- Live.com (3.12 percent M-O-M, 2.45 percent Y-O-Y) and Msn.com (3.36 percent M-O-M, 5.69 percent Y-O-Y).

Other notable points from the December data include:

  • Notable growth for Apple.com, which shot up five spots in the rankings. Apple enjoyed a 29.7 percent lift in traffic for the month and was up 37.63 percent from December 2009 -- a month before Apple even announced the launch of the iPad.
  • Expected increases in UVs to other top shopping and retail-related sites including Amazon.com (+12.68 percent), Macys.com (+10.96 percent) and Sears.com (+7.02 percent).
  • A continued downward trend for Craigslist.org (down 1.5 percent), Myspace.com (down 9.25 percent) and Mapquest.com (down 2.06 percent), all of which ended 2010 with double-digit declines in UVs for the year.

Information regarding top 50 web sites is drawn from the Compete PRO Enterprise edition on Compete.com. For more information on the enterprise offering, please contact Gavin Blackmore at gblackmore@compete.com.

About Compete
Compete, a Kantar Media company, helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete's products and services to create engaging online experiences and highly profitable advertising campaigns. Compete's online panel -- the largest in the industry -- makes the web as ingrained in marketing as it is in people's lives. Compete is located in Boston, MA, with offices throughout the U.S. For more information, please visit http://www.compete.com/.

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world's multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors -- Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide. www.KantarMediaNA.com/.

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