SOURCE: Hospitality Technology
RANDOLPH, NJ--(Marketwired - Jan 28, 2014) - Hospitality Technology (HT) magazine has announced that key representatives from Facebook's restaurant vertical -- group director Steve Governale and client partner Raj Talway -- have joined the speaker roster at MURTEC® 2014 (Multi-Unit Restaurant Technology Conference), and on March 19th will deliver a must-see session on the future of mobile and digital marketing for the foodservice industry.
"Customer engagement and loyalty has quickly become a complex, nuanced field, and restaurant operators are under intense pressure to use the latest digital platforms, without getting lost in an array of new projects," said Abigail A. Lorden, HT's editor-in-chief. "Facebook is a pervasive force in business -- arguably the most influential media platform currently available -- and we are very excited to bring them to the stage at MURTEC® to talk about the future of mobile and digital tools for the restaurant industry."
Ten years after its launch, Facebook has rewritten the code for staying connected. In a session titled "Facebook's Next Frontier for Foodservice," Steve Governale, group director, and Raj Talwar, client partner, will talk exclusively to MURTEC® attendees about using the world's largest digital network as a marketing platform, particularly in a mobile-first environment. Governale and Talwar will offer insights into what's next for this groundbreaking platform, and will help restaurant companies optimize their use of Facebook for consumer engagement.
MURTEC® will be held Tuesday, March 18 through Thursday, March 20, 2014 at Caesar's Palace in Las Vegas, Nev. Produced by Hospitality Technology, MURTEC® is lauded as the must-attend, "gold standard" event for more than 500 restaurant technology executives and solution providers. MURTEC® offers three days of compelling sessions and invaluable networking opportunities.
About Hospitality Technology
Hospitality Technology (HT) is the only publication dedicated to covering the role of information technology in improving business performance for hotel and restaurant operators. The Hospitality Technology editorial portfolio includes: a print publication that publishes nine times annually and reaches more than 16,000 hospitality industry executives, three networking and educational events (MURTEC, Hotel Technology Forum and Restaurant Executive Summit), a comprehensive website, e-newsletters, web seminars, and several exclusive annual reports and studies. Visit Hospitality Technology online at www.htmagazine.com. Hospitality Technology is published by media company Edgell Communications, headquartered in Randolph, N.J.