SOURCE: ad:tech San Francisco

ad:tech San Francisco

February 13, 2012 09:59 ET

Facebook Product Manager Paul Adams to Keynote at ad:tech San Francisco 2012

Adams to Discuss His New Book: 'Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web (Voices That Matter)'

SAN FRANCISCO, CA--(Marketwire - Feb 13, 2012) - ad:tech San Francisco, the largest digital marketing show in the world, announced today that Paul Adams, new product developer for advertisers and marketers at Facebook, will present one of the ad:tech San Francisco keynote presentations on April 4, 2012. ad:tech's series of conferences attract tens of thousands of marketing professionals looking to learn what's new and hot in the digital marketing space. ad:tech San Francisco spans two days with 35 targeted breakout sessions in social, search, mobile, email, video, shopper marketing and more.

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life. From travel to news to commerce, smart businesses are reorienting their efforts around people -- around the social behavior of their customers and potential customers. Called "one of Silicon Valley's most wanted" by Fortune magazine and broadly recognized as one of the leading thinkers on the emerging social web, join Adams as he leads us through the idea of "Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web." Based on his newest book, this keynote will examine ways how successful businesses understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals. Prior to Facebook, Adams worked at Google where his work resulted in Circles, the primary function in Google+. He also worked on Gmail, YouTube and Mobile. Following his keynote, Adams will be signing copies of his book.


WHO: Paul Adams, new product developer for advertisers and marketers at Facebook

WHAT: Presentation at the ad:tech San Francisco conference on "Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web"

WHEN: Wednesday, April 4, 2012; Time to be announced in the coming weeks

WHERE: Moscone West, Keynote Room, Level 3, San Francisco

More Information:

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About ad:tech
For more than 10 years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 9 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. It's where marketers gather together to do business in a vibrant and exciting marketplace.

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