SOURCE: The Public Relations Society of America-Houston Chapter

The Public Relations Society of America-Houston Chapter

September 16, 2009 11:00 ET

Facebook, Twitter, YouTube Take Center Stage at Houston Conference

Social Media Guru Peter Shankman to Address PRSA Houston PR Day 2009 Attendees

HOUSTON, TX--(Marketwire - September 16, 2009) - The Public Relations Society of America-Houston Chapter kicks off its annual PR Day conference -- Delivering Value: Maximizing the Role of PR -- this October 7, 2009 at the Westin Galleria with one of the nation's most famous social media experts taking the lead.

"We are delighted that Peter Shankman will serve as our keynote speaker and will conduct two workshops," says Margot Dimond, PR Day committee co-chair and a principal at DoubleDimond Public Relations, LLC. "In today's economy, companies are exploring social media as a cost effective avenue for building constituent relationships, promoting goods and services, crisis management, and even emergency response, so this program is very timely."

Shankman is the author of "Can We Do That? Outrageous PR Stunts That Work and Why Your Company Needs Them." He also manages worldwide clientele through his own marketing and PR strategy firm called the Geek Factory. His latest recognized work as founder of Help A Reporter Out (HARO), a site dedicated to generating reliable story leads, has journalists and PR professionals buzzing about his masterful use of this social networking tool.

PR Day 2009 promises to be an enlightening experience for new and established professionals looking to enhance their careers with information on best practices, cultural trends, and the latest tools of the trade. Scholarships are also available to student applicants interested in attending.

Attendees may choose from a series of break-out sessions, including the lunch presentation by Shankman. Other sessions will cover crisis communications, using social media for crisis and emergency response communication, how public relations influences business outcomes, creating a diverse culture in the workplace, proving PR's value to the executive suite, and building a positive online reputation. Prominent members of the news media will also be on hand to talk about how social media is changing the way they do their jobs.

To register online or for more information, visit:

Chartered in 1947, the Public Relations Society of America (PRSA) is the pre-eminent public relations organization in the world. Of foremost importance to the Society is the role of members and what we provide for them -- more than 32,000 individuals, organized into more than 109 Chapters, along with more than 285 Public Relations Student Society Chapters, social interest Affinity Groups and 19 practice-specific Professional Interest Sections. PRSA members represent business and industry, technology, counseling firms, sole practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations, making it possible for PRSA to advance the public relations profession and the public relations professional.

Contact Information

    Lisa Dimond Vasquez
    DoubleDimond Public Relations
    Office: 713-426-4111
    Cell: 713-828-5825