SOURCE: FaceCake Marketing Technologies, Inc.

FaceCake Marketing Technologies, Inc.

March 02, 2011 00:21 ET

FaceCake Marketing Technologies, Inc. Debuts Swivel, the First Real-Time Full-Body Try-On Technology at DEMO Spring 2011

Swivel Will Forever Change the Way Customers Shop

CALABASAS, CA--(Marketwire - March 2, 2011) - FaceCake Marketing Technologies, Inc., the pioneer in virtual Try-On technologies, launched the first real-time, full-motion virtual mirror at DEMO Spring 2011. Like a traditional fitting room mirror, FaceCake's virtual dressing room, Swivel, allows shoppers to see what clothing and accessories look like on themselves. But the similarities end there. In addition to allowing shoppers to try on limitless choices of clothing and accessories, native integration with social networking lets users capture and share their virtual looks online for a highly interactive and viral experience.

FaceCake's founder and CEO, Linda Smith, sees huge potential for retail shoppers and home users to make Swivel their preferred dressing room. "Swivel-ing between outfits happens at lightning speed, enabling the visualization of many more looks," notes Smith. "And by automatically promoting related items and accessories for try-on, it's never been easier to see what a complete outfit looks like without having to hunt in each and every department."

Another in-home use for the technology is to enhance online sales channels for FaceCake's brand partners. "With Swivel we're providing a 24-hour in-home dressing room, allowing for greater interactivity during the shopping experience," says Smith. "By doing this, Swivel-compatible retailers and brands increase their sales conversion rates by transforming passive online browsers to active participants."

Benefits of Swivel for customers, retailers and brands include:

  • The ability to instantly try on products 24 hours a day
  • Eliminating the need to physically canvas the store for coordinating accessories by simply scrolling through Swivel's virtual merchandise options
  • Up-selling and delivering promotions, special offers and giveaways from retailers and brand partners on the fly during Swivel use
  • Social sharing tools that allow users to tap into their social graph for opinions and advice on their favorite looks, boosting confidence in their purchasing decisions
  • Creating and personalizing Swivlet, a user's own virtual closet, that allows users to "borrow" and "lend" products from their friends' Swivlets and to mix and match retailers' products with items from their own existing wardrobes
  • Real-time dynamic or static background replacement which allows customers to realistically see how their new outfit looks in a variety of settings

"After years of expertise in interactive Try-On solutions, Swivel builds on our extensive knowledge in this space." Smith goes on to say, "Swivel will truly enhance customer engagement and the shopping experience while increasing sales for retailers and e-tailers."

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About FaceCake Marketing Technologies, Inc.
FaceCake Marketing Technologies, Inc., is a pioneer and innovator in personalized interactive marketing. FaceCake's proprietary Visual Demonstration System (VDS) allows users to manipulate their own images, with a wide range of image transformation and animation capabilities, to try on and try out various products and services. The VDS in conjunction with the FaceCake patented Mirror Image Marketing solution provides user-specific, highly targeted promotion of products on user images, for unprecedented levels of personalization.

Contact Information

  • Business Development / Contact:
    Tom Chamberlin
    e: Email Contact
    t: 818-444-3276 x1010
    m: 323-362-6624


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