SOURCE: Fact Corp.

FACT Corp.

December 16, 2010 08:30 ET

FACT Corporation's Nutrition First™ Products Soon at Select Hy-vee Supermarket Locations

NEPTUNE, NJ--(Marketwire - December 16, 2010) -  FACT Corporation (OTCBB: FCTOA) ("FACT", "Company"), a food and culinary technology company (, is pleased to announce that its line of Deliciously Nutritious™ Nutrition First™ ( bake mixes will be available in select Hy-vee supermarket locations as early as January 2011. 

Hy-Vee supermarkets, located in the Midwest, is one of the largest privately owned supermarket chains in the U.S., with over 200 supermarkets in eight Midwestern states, including Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin. With half of the stores being located in Iowa, Hy-Vee distributes products to its stores through several subsidiaries, including Lomar Distributing (specialty foods), where FACT's line of Nutrition First™ bake-at-home mixes have recently been approved for distribution. 

Jacqueline Danforth, President and CEO stated, "It's wonderful to have the opportunity to have our 'better for you' line of bake mixes available at another progressive employee owned chain like Hy-vee. Having received our first purchase order this month, we look forward to getting product on shelf in the specialty section of select Hy-vee supermarkets by the end of January 2011, and continuing to expand our product distribution. A further benefit to finding a home for our product line at Hy-vee is their huge commitment to supporting healthy families right at the store level. I am excited to see that Hy-Vee has in-store registered dieticians at many of their locations, to help educate and support consumer's seeking healthier lifestyles. Our delicious and nutritious bake-at-home mixes are a great fit for Hy-Vee's dedication in offering Americans healthy food choices."

Along with being available for purchase online at and, and at various HEB Supermarkets based in Texas, consumers will soon be able to find FACT Corporation's line of Deliciously Nutritious™ high fiber bake-at-home Nutrition First™ mixes in select Hy-vee supermarkets in Iowa. To learn more about Hy-Vee visit The Company expects to report specific retail locations for its products with an expanded section on its website in early January 2011. 

About FACT Corporation (OTCBB: FCTOA)

FACT a food and culinary nutrition technology company has been engaged in the healthy lifestyle market since 2002. Our Nutrition First™ line of high fiber Deliciously Nutritious™ bake-at-home mixes is provided directly to the consumer through an expanding network of retail locations, targeting a rapidly-growing, increasingly-sophisticated culinary marketplace focused on quality, taste and nutrition. All our bake mixes incorporate the dietary fiber of Hi-maize (, with proven health benefits. We also address the needs of the institutional market by providing our line of mixes in bulk and wholesale package formats, together with developing and marketing customized nutrition solutions in the form of proprietary specialty bake mixes, which we sell to commercial producers. The product range includes popular baked goods that we all love to eat such as bagels, brownies, muffins, cookies, pancakes and waffles, and all purpose bake mix. FACT, through its wholly owned subsidiary FACT Products Inc., has also recently commenced operations in the private-label natural products and supplements (NPS) channel for distribution into international markets, with development underway for targeted products in North America.

For more information about FACT, its subsidiaries and products please visit Detailed information on our Nutrition First™ product line is available at For the corporate sheet visit:


The statements contained herein regarding the intent, belief and current expectations of FACT Corporation are forward-looking statements that reflect numerous assumptions, risks and uncertainties, any of which may cause our actual future results to differ materially from those indicated in these statements, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. While the company believes that the assumptions underlying such forward-looking information are reasonable, any of the assumptions could prove inaccurate and, therefore, there can be no assurance that any of our forward-looking information will prove to be accurate. Accordingly, there may be differences between the actual results and the predicted results, and actual results may be materially higher or lower than those indicated in the forward-looking statements contained herein.

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