SOURCE: Factory Design Labs

Factory Design Labs

May 23, 2012 10:03 ET

Factory Design Labs Names Andrew Price to Top Creative Role

After 12 Years With Factory, Andrew Price Has Been Named Vice President, Executive Creative Director to Lead the Agency's Creative Vision for Clients Including The North Face, Oakley, and Callaway Golf

DENVER, CO--(Marketwire - May 23, 2012) - Factory Design Labs, a full-service agency delivering innovative advertising campaigns for premium lifestyle brands, today announced it has named Andrew Price Vice President, Executive Creative Director.

Price joined Factory in 2000 and most recently held the position of Vice President, Creative Director. In his new role, Price will oversee the agency's global creative vision for clients such as The North Face, Oakley, and Callaway Golf. Price will work hand-in-hand with CEO Scott Mellin and the creative teams to ensure Factory continues to deliver the most innovative, fully integrated campaigns for its global brand clients.

"Andrew has been a driving force of the Factory team for 12 years, and has always been engaged in the critical milestones of our brand," said Scott Mellin, CEO of Factory Design Labs. "His authentic, innovative, and ground-breaking creative ideas have been instrumental in nearly every account win over the past 8 years and those ideas have helped some of the world's largest brands generate hundreds of millions of dollars in incremental sales. We're thrilled to announce his promotion to lead a new renaissance of creativity at Factory."

During his tenure at Factory, Price's work has touched nearly every client across every channel. Most noted, he was the Digital Creative Director for the Audi of America account for 4.5 years, and has lead The North Face global account for the last 2 years. His work has been nominated at The One show, and appeared in many creative annuals such as Print, How, Graphic and Communication Arts. He holds a BFA from the University of Oregon in Graphic Design and Animation.

"Factory is a very unique agency, and because of the inspiring brands we work with, we have an amazing opportunity to tell their brand stories in a modern way. It's always been about being authentic to the core consumer and I'm excited to elevate that vision for the agency," said Price. "Best thing about Factory is that our teams are passionate and proven craftsmen in every media channel we work in. Now, focusing on new innovative ways to reach our core consumer is our future focus."

Factory is a full service agency combining strategy, digital and traditional media and analytics into a complete package for premium brands. The agency partners with brand clients at every level, becoming not just their agency of record, but their strategic business partners in unique spaces -- from initial product and creative positioning and go-to-market strategy, through multichannel campaigns, continual measurement and optimization, and long-term customer engagement.

About Factory Design Labs
Factory Design Labs (http://factorylabs.com) is the leader in customer creation for global, culture-driven lifestyle brands such as The North Face, Callaway, Oakley, Revo, Killington, and Aspen/Snowmass. Founded in 1997, the company offers a full slate of marketing and advertising services for premium lifestyle brands. Factory is headquartered in Denver, Colorado.

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