SOURCE: Factory Design Labs

Factory Design Labs

July 25, 2012 09:36 ET

Factory Design Labs Names Bob Reimer as VP of Global Operations

Seasoned International Advertising Executive to Lead Factory's Expansion Into Asia and Europe

DENVER, CO--(Marketwire - Jul 25, 2012) -  Factory Design Labs, a full-service agency delivering digital and traditional advertising solutions to premium lifestyle brands, today announced it has hired Bob Reimer as Vice President of Global Operations. Reimer is a seasoned global brand strategist with 25 years' experience in the advertising industry.

"Globally successful brands require a singular and sustained, yet locally-relevant communication strategy in every region," said Scott Mellin, CEO of Factory Design Labs. "Bob's experience developing agency teams for brands around the world will be a huge asset to our existing clients as they focus on new growth markets throughout the globe. Our new full-service operations in China and Switzerland will be very accretive to our partners growth objectives."

Reimer has extensive international experience at leading agencies. He served as Global Strategy Director at DDB in London, where he was responsible for strategy for international clients such as Philips Electronics and Volkswagen. Prior to DDB, Reimer spent eight years at Leo Burnett based in London and Hong Kong, directing strategy for clients such as Philips Electronics, Coca-Cola, Bristol-Myers Squibb, and General Motors.

Previously, Reimer also spent six years with DDB in Paris and Hong Kong. In Hong Kong, he was responsible for DDB's multinational and regional business unit and worked on accounts such as Volkswagen, Budweiser, and Mobil. In Paris, Reimer served as DDB's International Account Director and directed many new business wins such as MCI International, Budweiser Europe, Johnson & Johnson Europe, and IBM Europe.

"My career in brand advertising has taken me all over the world -- from London to Hong Kong to Paris and back again -- and I look forward to working with the executive team at Factory Design Labs to expand the agency's operations into international markets," said Reimer. "Factory is one of the only agencies I've encountered in the U.S. that understands the real importance of telling a unified and authentic story for its brand clients across different global markets, and I'm eager to extend the agency's commitment to true partnerships in these new markets."

About Factory Design Labs
Factory Design Labs (http://factorylabs.com) is the leader in customer creation for global, culture-driven lifestyle brands such as The North Face, Callaway, Oakley, Revo, Odyssey and Aspen/Snowmass. A full-service agency delivering digital and traditional advertising programs to premium lifestyle brands, Factory offers industry-leading in-house digital expertise to create innovative web, mobile, and social campaigns fully integrated with traditional print, TV, in-store, and product-level positioning. Factory is headquartered in Denver, Colorado.

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