SOURCE: Trunity

Trunity

August 08, 2011 16:32 ET

FactRight, LLC Chooses Trunity Connect to Educate and Protect Financial Advisors... Impressed With Trunity's Flexibility and Ability to Engage the Audience

NEWBURYPORT, MA--(Marketwire - Aug 8, 2011) - FactRight, LLC has chosen to leverage Trunity Connect to manage the education and certification of financial advisors on Investaire.com. FactRight provides industry leading education and risk management services to broker dealer clients. Through their education site Investaire.com, FactRight has provided comprehensive news, education, due diligence, research, data, risk management tools, and expertise on private and other non-traded alternative investments. Now, with the help of Trunity Connect, Investaire.com will include certification exams for those reps as evidence of their product knowledge.

Trunity Connect, a robust customer support solution allowing organizations to establish a secure, two-way communication portal with customers, employees and business partners. Trunity Connect is a gateway to a private, virtual social environment, increasing operational efficiencies, customer satisfaction, customer retention, business partner understanding and brand loyalty.

Anthony Chereso, Principal and Chief Operating Officer of FactRight, LLC, is excited about this new partnership stating, "High net worth investors today have raised the bar for their financial advisors. Given the industry turmoil of the last few years, they know the market is filled with huge opportunities and huge risks. They expect their financial advisors to be well educated on the latest non-traded investment vehicles. The certification process we will offer on Investaire.com provides registered reps with not only the education, but tangible proof of that education."

William S. Horn, EVP Strategy & Business Development for Trunity, Inc., is pleased that they have found such a strong partner to help them advance Trunity Connect. Mr. Horn says, "Trunity Connect has helped many companies engage and educate their customers through multi-media presentation and social networking capabilities, but FactRight is taking it to a new level with Investaire.com. Their customers, the registered reps, are under pressure in a challenging market and face litigation risk every day. The certification process we developed for Investaire.com provides them with a measurable level of security. More importantly for Trunity, this is a product feature that we can leverage across a number of industries."

About FactRight
For the past three years, FactRight has provided independent research to broker dealers and registered reps that help them help their investors. Their website Investaire.com is the financial professional's #1 alternative investment aid. The tools provided at Investaire.com benefit everyone involved in alternative investments, and the Investaire.com community helps bring much needed transparency to the private and non-traded investment world.

About Trunity
Founded in 2009, Trunity helps businesses enhance their customer experience by sharing information in an engaging format, and encouraging business-to-customer and customer-to-customer dialogue to solve problems and share best practices. Trunity Connect does this by establishing a secure community of customers, employees and business partners via an internet based web Portal. Trunity Connect is a SaaS (Software-as-a Service) cloud solution, hosted in secure data centers located in the United States.

http://www.investaire.com/

http://www.trunity.com

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