SOURCE: Fahrenheit Studio

April 16, 2008 09:00 ET

Fahrenheit Studio Designs and Re-brands WrapManager's Corporate Financial Website

Artistically Designed With a Personal User Experience Differentiates Company Portal From Its Competitors

LOS ANGELES, CA--(Marketwire - April 16, 2008) - Fahrenheit Studio, a new media design and 21st century branding firm, today announced their design and re-branding of another popular investment management site, When WrapManager, a 360 degree wealth management company, needed to re-brand their corporate financial website they turned to a 360 branding firm, Fahrenheit Studio. As a result, the new WrapManager website uniquely stands out from the many other financial players on the Web, giving them a competitive advantage.

Financial-services companies have long been big online marketers, at the same time, firms' online efforts are poorly designed and lack a clear marketing focus.

"The problem with the status quo is that financial websites are impersonal and monotonously deliver their business message without providing a great experience for their customers," said Fahrenheit co-founder and director Bob Weitz. "We learned to tell stories in a passionate straight forward way while producing sites for the music industry. It's amazing what punchy design and a focused message can do to activate and drive the right kind of traffic."

Fahrenheit Studio worked with WrapManager to organize and focus their message, design a brand identity, marketing materials and a web program that clearly communicates the WrapManager story. The entire user experience is easy to find, pleasurable to use and informative. is a celebration of their message: "There is strength in diversity." Images of biologically diverse natural environments drive home the point that an investor's portfolio is like an environmental habitat and does best when a diverse but dynamic balance is achieved.

Fahrenheit Studio is working with WrapManager to create a 360 branding and marketing effort that includes webinars, online efforts, PR and events to build WrapManager into a nationally recognizable brand. Previously, Fahrenheit Studio produced and implemented a website for investment advisor Navellier & Associates (

About Fahrenheit Studio

Fahrenheit Studio is a Los Angeles-based new media design firm founded in 1995 by Robert Weitz and Dylan Tran. Fahrenheit specializes in branding and web development for high-profile clients such as Virgin Records, IBM, Warner Music Group, Sony Music Entertainment, Warner Bros. Online, Mattel Interactive, and artists such as The Rolling Stones, Korn, Ben Harper and KT Tunstall. For more information visit:

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