SOURCE: Fahrenheit Studio

May 29, 2007 11:00 ET

Fahrenheit Studio Designs and Re-brands Navellier & Associates' Corporate Financial Website

Zippy 2.0 Website Differentiates Company From Its Competitors

LOS ANGELES, CA--(Marketwire - May 29, 2007) - Fahrenheit Studio, a new media design and 21st century branding firm, today announced their design and re-branding of investment management firm Navellier & Associates' corporate financial website (www.navellier.com). Fahrenheit Studio was retained to help the company stand out from financial competitors on the Web. As a result of Fahrenheit's work, the new Navellier website has become a key element in Navellier's positioning and re-branding effort.

"Every company has a branding problem that needs to be addressed, an identity to be clarified, or a brand that needs to look better," said Fahrenheit co-founder and director Bob Weitz. "Navellier already had a lot of great information on their site; it just needed to be SEO friendly and easier to navigate and more useable for audiences."

In this case, the original site had become too large, confusing and unwieldy. In order to correct these problems, Fahrenheit analyzed and re-organized the content and created a clear information architecture that is accessible and easy to navigate.

As part of the studio's 360 branding efforts for Navellier, Fahrenheit designed and built a Web 2.0 site that is resplendent with financial tools, has closed captioned video, and tells the Navellier story. The site's financial tools include Stock Grader and leaderboards that are updated and changed in real-time. To be more interactive, the site has easy-to-find video clips that feature important information about the company's top private account strategies from Louis Navellier himself.

The look and feel of the new site is warm and inviting, instead of like the many typical and impersonal financial sites on the Web. The site's home page now changes with the current seasons and goes from two cross country skiers bravely trekking across an untouched snowy terrain to an adventurous couple riding their bikes down a scenic mountain road.

About Fahrenheit Studio

Fahrenheit Studio is a Los Angeles-based new media design firm founded in 1995 by Robert Weitz and Dylan Tran. Fahrenheit specializes in branding and web development for high-profile clients such as Virgin Records, IBM, Warner Music Group, Sony Music Entertainment, Warner Bros. Online, Mattel Interactive, and artists such as The Rolling Stones, Korn, Ben Harper and KT Tunstall. For more information visit: www.fahrenheit.com.

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