SOURCE: African Business Review

African Business Review

November 07, 2011 17:31 ET

Fair Cape Dairies -- The Family Firm

NORWICH, UK--(Marketwire - Nov 7, 2011) - Melt Loubser, now CEO of Fair Cape Dairies, started his working life as a civil engineer but in 1995 spotted and grasped an opportunity to turn the family farm into a modern business. South Africa's agriculture was being deregulated and the rural economy quickly shifted its emphasis and became more consumer-focused. The time was right, he felt, to add value to the raw milk they were producing and selling, and the subsequent success of the company proved him correct.

Today Melt and his brothers -- Eduard Junior, Villiers, Louis and Johannes -- together with their father Eduard Senior and Operations Director Johan Boshoff, hold the equity and run the various business units that make up the group. But the farm to the north of Cape Town is still the bedrock of the enterprise, providing 50 percent of the milk used in the dairy processing operations.

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About Fair Cape Dairies

A member of the Fair Cape Group, Fair Cape Dairies specialises is the production of high quality yoghurts and desserts. The family firm both sells its products under its own brand and under that of its long term partner, Woolworths. The business operates with the slogan "Do the right thing," implementing measures throughout the production process to reduce waste and to care for the environment, the soil and the welfare of the animals.

About African Business Review

African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

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