Fairmont Hotels & Resorts

Fairmont Hotels & Resorts

June 29, 2011 08:30 ET

Fairmont Named Top Luxury Hotel Brand Among Affluent Chinese Consumers

#1 Ranking Puts Fairmont in Company of Elite Brands Such as Chanel & Giorgio Armani

TORONTO, ONTARIO--(Marketwire - June 29, 2011) - Fairmont Hotels & Resorts, an elegant collection of landmark hotels around the world, has been named a top luxury hotel brand by the Luxury Brands Status Index (LBSI). The New York City-based Luxury Institute conducts the survey, which queried high net-worth consumers from China about their impressions of brands in categories such as handbags, fashion and hotels. Respondents were 21 years of age and older, earning the equivalent of one million Chinese Renminbi — at least $185,000 USD per year.

Survey respondents rated each brand on quality, exclusivity, social status and overall ownership experience in addition to price worthiness, willingness to recommend the brand and likelihood of purchase. In China, Fairmont was recognized with top honors in the hotels category, while Chanel garnered recognition for handbags and women's fashion and Giorgio Armani won for top men's fashion.

Although new to the region, Fairmont is well known globally for its unrivaled locales, distinctive experiences and warm, memorable service — making it a favorite among luxury business and leisure travelers. The brand currently operates four hotels in Asia, including the renowned Fairmont Peace Hotel in Shanghai which recently opened following a three-year restoration, Fairmont Beijing, Fairmont Yangcheng Lake in Kunshan and Fairmont Singapore. Offering one of the largest collections of storied properties in the world, Fairmont's celebrated addresses also include The Savoy in London, New York's The Plaza and Fairmont San Francisco amongst many others. Additionally, the company has a number of hotels in development around China, including Fairmont Nanjing (2012) and Fairmont Taiyuan (2014).

Milton F. Pedraza, founder and CEO the Luxury Institute, has established his company as a trusted and impartial luxury brand ratings and research institution for high net-worth consumers. Known for conducting extensive research with wealthy individuals about their behaviors and attitudes, the institute is a respected resource for insights into affluent consumers.


Located in world-class destinations around the globe, Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. With more than 60 hotels, Fairmont is known as much for its warm, engaging service and culturally rich experiences, as its classic hotels that imbue a sense of heritage, sophistication and social importance and are often considered destinations in their own right. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont and Raffles branded estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit www.fairmont.com.

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