SOURCE: Fairmont Banff Springs & Chateau Lake Louise

Fairmont Hotels & Resorts

February 15, 2011 09:00 ET

Fairmont's Banff Springs & Chateau Lake Louise Hotels Are the Hot Spots Year Round

As Proven by Sports Illustrated's Coveted Swimsuit Issue

BANFF, AB--(Marketwire - February 15, 2011) - Readers of the 2011 Sports Illustrated Swimsuit Issue ( will be forgiven for paying less attention to the locations featured in the photo spread this year. But it certainly proves one thing for sure; The Fairmont Banff Springs and The Fairmont Chateau Lake Louise resorts are located in an impressive setting that is HOT year-round.

Showcasing athletes from various disciplines, the 2011 issue features the athletes out and about in the picturesque scenery of Banff National Park, a UNESCO World Heritage Site -- as well as the spectacular setting of the area surrounding The Fairmont Chateau Lake Louise and Banff Springs hotels.

SI Swimsuit is the most successful franchise in publishing history. Last year the combined print and digital audience reached more than 67 million people, offering exceptional exposure to showcase Canada to potential travellers. A sports angle, paired with stunning settings, a vast audience, and a particular appeal to Americans, means the reach of this issue for the province of Alberta and Canada as a whole is astounding in stature.

Banff National Park has long been a desired destination for those seeking adventure and an opportunity to reconnect with Mother Nature. The romance of the Canadian Rockies inspired the idea of the shoot. The Fairmont Banff Springs resort is located at the convergence of the Bow & Spray Rivers and has long stood as a symbol of Canadian hospitality and tourism for more than 122 years and, to this day, offers a variety of dining experiences, 27 holes of golf and Willow Stream Spa. The Fairmont Chateau Lake Louise resort is situated on the shores of the famed Lake Louise in the heart of Banff National Park. Rich in history this grand property invites its guests to step out into their backyard for an adventure. Hotel reservations can be made by calling Fairmont Hotels & Resorts Global Reservations at 1 800 441 1414 or book online at or

With over 60 distinctive hotels, including the iconic Fairmont San Francisco and Fairmont Peace Hotel, Shanghai, and more in development, Fairmont Hotels & Resorts is a global hospitality brand known for its warm and engaging service and culturally rich experiences. Located in coveted worldwide destinations, its unrivalled collection of classic hotels imbue a sense of heritage, sophistication, and social importance, and are often considered destinations in and of themselves. Fairmont is also committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 95 hotels under the Fairmont, Raffles, and Swissôtel brands. The company also manages Fairmont and Raffles branded residences, estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit  


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