Falken Industries Ltd
OTC Bulletin Board : FLKI

Falken Industries Ltd

November 23, 2010 09:16 ET

Falken Industries Ltd (OTC : FLKI) Product Conceptions Win Much Coveted AutoPlus® European Trade Number One Award-New Sales of $ 3 Million and Earnings of $ 500,000 Projected for 2011

Clean Plus® products, Falken's best known branded product conceptions won the number one quality / price / performance award in 2010 over seven other leading international brands triggering entry point listing agreements to two of France's largest retail chains.

TRENTON, NEW JERSEY--(Marketwire - Nov. 23, 2010) - Falken Industries Ltd (OTCBB:FLKI) –

Clean Plus® consumer and professional product concentrations in France, Europe's second largest market, are currently focused on smaller retailers, gas stations, body and detailing shops, car washes, etc. "This market segmentation is exploding with change" stated Manuel Garcia, FLKI's Communications Officer. "The Award has already led to listing agreements into two of France's largest retail chains and are expected to generate sales of $ 3 million and earnings of $ 500,000 for 2011 for the Product Group."

"Falken's product innovations have long been recognized in their global markets for their quality, price and performance advantage." continued Garcia. The Clean Plus® Product Group, representing the best known of Falken's branded product innovations is regularly recognized in its industry and has amongst its many trophies, the European Product Innovation Award which marked the Group's pro-eminence in the international community when granted in a glittering ceremony held in Paris France.

Garcia added : "We are very happy to win this accolade. Our products combine technology, performance, convenience and above all, affordability to serve the basic and specialized needs of consumer, professional and industrial requirements. This welcome gestures assuredly boosts our motivation and provides the key to a meaningful entry into the French Major Key Retail markets dominating the field. The immediate short term potential exceeds $ 20 million in additional sales."

Noted for technological recognition was the Group's PlasticPlus® dashboard renovator. This entirely biodegradable product, presented in a convenient flow-pack of 20 wipes restores dashboards to their original status by recognizing their mat or shiny original finish – avoiding the need for two products. See www.cleanplus.com.

AutoPlus® is the number one leading trade magazine in France's 68 million strong markets. Product selections for testing are random and acquired by purchase in the open markets unbeknownst to the manufacturer or distributor. Clean Plus® products defeated all major French brands, as well as leading international brands owned by major multi-national companies. The random testing program honors significant innovations introduced by manufacturers and seeks to inform and focus attention on the creative spirit behind the products.

Clean Plus® product efficiencies are rigorously tested to meet EU and international standards.

About Falken Industries Ltd :

Falken Industries Ltd (OTCBB:FLKI) is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards.

SAFE HARBOR STATEMENT: This news release contains "forward-looking statements" made pursuant to the safe harbor provisions of the 1995 Private Securities Litigation Reform Act. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." Such statements are subject to risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that our products may not achieve customer acceptance or perform as intended, that we may be unable to obtain necessary financing to continue operations and development, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements.

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