Falken Industries Ltd
OTC Bulletin Board : FLKI

Falken Industries Ltd

December 17, 2010 17:36 ET

Falken Industries Ltd (OTCBB:FLKI) Launches European Marketing Campaign for Leading Clean Plus® Product Conceptions

TRENTON, NEW JERSEY--(Marketwire - Dec. 17, 2010) - Falken Industries (OTCBB:FLKI) announced today a new initiative to increase the visibility - among both adults and teenagers - of its leading product conception branded Clean Plus®. The conceptions have a stylish re-design, have earned international renown including the much coveted Auto Plus® award and for its environmental friendly nature, the Eco Pledge Certification.

Falken along with its advertising agency today announced initiation of the marketing campaign for the new ultra earth friendly Clean Plus® "Premium" line of consumer auto care conceptions. The campaign, "It Simply Works" positions the consumer "Premium" line as the cool, stylish choice for the convenience oriented and enthusiast.

The fully integrated Clean Plus® marketing campaign is aimed at car owners of all ages, seeking top end performance with the ultimate of ease of application and performance. Clean Plus® targets those focused on functionality, style and environmental issues an estimated 92% of the market for auto care products, with the balance going to high end, specialty, or hard core enthusiast.

With sophisticated performance designs updated for 2011, this globally known product conception is the epitome of cool practicality. Performance independently tested was rated outstanding and far ahead of the competition. The attractive designs and innovative packaging are coupled to prices substantially below those of comparable product. Retailers featuring the product conception give their stores a more dynamic and contemporary presence in the industry. Upgraded equipment and technology at Falken production facilities, are contributing to the companies reputation for price stability. "The brand is a blend of sophistication and style," said Manuel Garcia, Communications Officer.

"The "It Simply Works" marketing campaign takes advantage of the product line's stylish design update," said Garcia, "timed to coincide with major technological improvements and global awards for innovation and performance." It's a line of products that resonate with car owners. The Product line is also strongly featured and popular in the Professional and Industrial markets.

The campaign includes TV spots, major illuminated signs in the center of major cities, year long full page advertisements in magazines and similar media, radio spots, promotions, athletic sponsorships, and the usual automobile races and automobile rallies.

Similarly, the look and feel of the creative will be showcased on the principal Clean Plus® site at www.cleanplus.com.

The initiative announced today aligns with Falken's broader efforts to address consumers' concerns, including the performance and environmental challenges of the chemical industry.

About Falken Industries Ltd:
Falken Industries Ltd (OTCBB:FLKI) is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards.

SAFE HARBOR STATEMENT: This news release contains "forward-looking statements" made pursuant to the safe harbor provisions of the 1995 Private Securities Litigation Reform Act. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future", "plan" or "planned", "will" or "should", "expected", "anticipates", "draft", "eventually" or "projected". Such statements are subject to risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that our products may not achieve customer acceptance or perform as intended, that we may be unable to obtain necessary financing to continue operations and development, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements.

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