SOURCE: Wines of France

September 27, 2005 11:07 ET

Fall for French Wines!

Wines of France Launches Second Wave of 2005 Promotional Campaign - California Now Onboard!

NEW YORK, NY -- (MARKET WIRE) -- September 27, 2005 -- "Fall" in love with the second wave of Wines of France's $4 million 2005 promotional campaign -- "Fall for French Wines" -- which is set to sweep New York Metro, Washington DC Metro, South Florida, Chicagoland and California, this autumn. From hundreds of in-store promotions to a fabulous consumer contest and radio advertising, there are countless opportunities to find out just how wonderful wines from France can be.

"There's a French wine for everyone," says Sheri Sauter, second female Master of Wine (MW) in the U.S. and Wines of France spokesperson. "I have handpicked a new selection of forty-five wines -- from $7 to $20 retail -- chosen for their superb combination of price, quality and innovation. These wines will be featured at 500 in-store promotions and tastings, in our five key markets, as well as in the special Buying Guide section at www.wines-france.us," Sauter adds.

The in-store tastings will also be supported by distributor incentive programs and beautifully designed promotional materials like the one-of-a-kind "Wine Wheel" -- a handy food and wine pairing tool. And, free to retailers -- two sampling events with a POS kit and access to highly-trained sampling staff and two new Wines of France Ambassadors. Also new this season, integrated marketing program support will allow retailers to create advertising, newsletters, colorful window displays, bag stuffers and whatever else suits their store's individual needs.

Additionally:

--  A wave of radio ads will air to encourage consumers to visit
    participating wine stores as well as the program's website;
--  Sheri Sauter will conduct a media tour with both local and national
    press in the target markets;
--  A massive direct e-marketing campaign will be rolled out to reach one
    million consumers, in partnership with Maison de la France/The French
    Tourist Office;
--  And a percentage of all wine sales realized during the promotion (up
    to a value of $25,000), will be donated to the America the Beautiful Fund
    for the upkeep and maintenance of precious landmarks and landscapes in the
    United States.
    
And finally, the highlight of the program will be a special "Fall for French Wines" contest. Consumers who write about the first time they "fell" for French wine will have a chance to win:
--  Grand Prize:  A $20,000 trip for four to tour the vineyards of France.
--  First Prize:  A magnificent free-standing EuroCave wine cellar.
--  Second Prizes:  100 lucky winners will receive a copy of the new
    Michelin Green Guide to visiting the French vineyards.
    
To enter, and for complete contest rules and details, go to www.wines-france.us.

The program is packed full of creative and original activities to excite and entice lucky locals. Consumers will want to make sure they "Fall for French Wines" this autumn!

Contact Information

  • Media Contact:
    Pieter van Vorstenbosch - Sopexa USA
    Tel: 212-477-9800 x108
    E-Mail: Email Contact