SOURCE: Building Industry Association of Southern California

Building Industry Association of Southern California

September 16, 2011 11:09 ET

"Fall In Love With Everything New" at the Fall New Home Showcase

IRVINE, CA--(Marketwire - Sep 16, 2011) - Want to know what's new in the world of home design, home fashion and home technology? This fall, all of that information and more will be readily available during the month-long Fall New Home Showcase, from September 15th through October 15th. This first-of-its-kind multifaceted campaign by the homebuilding industry will utilize a wide variety of promotional outreach to invite prospective home buyers to "Fall In Love With Everything New."

Presented by the Building Industry Association of Southern California (BIASC) and the Greater Sales and Marketing Council (GSMC), the promotion which will be spearheaded by 18 leading homebuilders whose 53-plus new-home developments are currently selling in Los Angeles, Ventura, Orange, and North San Diego Counties and the Inland Empire. The builders will partner with a variety of partners such as Bloomingdale's, Lowe's, Edison, the Gas Company, Sub-Zero®, Wolf®, and Zillow to name a few to host a series of special events highlighting the latest and best of new technology, interior design trends, energy efficiency, outdoor living and more. In addition, everyone who purchases a new home from one of the Fall New Home Showcase builders during the promotion will receive a swag bag with special offers from Lowe's and Bloomingdale's that will help them put the finishing touches on their new home.

Homebuyers can learn about the Fall New Home Showcase online at and on Facebook, search word Fall New Home Showcase, to access all the latest information and to download the Model Home Tour Guide and Calendar of Events.

"This is an historic cooperative effort that reaches out to everyone," stated Melissa Auten, Sr. Director of Membership and Sales of the Building Industry Association of Southern California. "Our goal is to create heightened awareness of everything that today's homebuilders have to offer... Not only great homes in desirable locations, but cutting-edge advancements in home design and construction and the latest trends in interior decorating and outdoor landscaping. And we want to spotlight the incredible array of choices that are available to today's home buyers."

Builders participating in the Fall New Home Showcase include Brandywine Homes, Brookfield Homes, Christopher Homes, D.R. Horton, Hearthside Homes, K. Hovnanian, LA Urban, Lennar, MBK Homes, The New Homes Company, J. Perry Communities, Pulte Homes, Ryland Homes, Shea Homes, TRI Pointe Homes, Trumark Homes, Watt Communities and William Lyon Homes.

Fall New Home Showcase kicks off this weekend with a series of informative special events that are open to everyone.

  • On Saturday from 2 to 3 p.m., Brookfield Homes will present, "Do-It-Yourself Wall Art" demonstration at The Garden House at Colony Park in Anaheim. Details are available at

  • Looking for info, insights and incentives on owning a stylish new townhome today? Then the "You Own You Rock" first-time home buyer seminar at William Lyon Homes' Sage Court & Gardenia at Rosedale in Azusa will be an event you can't afford to miss! On Saturday from 5 to 6 p.m. More info by visiting

  • Also on Saturday, J. Perry Communities is inviting everyone to an open house celebration at Highlander Grove in Upland from 10 a.m. to 3 p.m. Headlining the day will be tours of model homes and refreshments! For more info visit

To get complete details on the Fall New Home Showcase and find out how easy it will be to "Fall In Love With Everything New" at Southern California's most popular new-home communities, visit or

Contact Information

  • Contact:
    Fran Bangert
    Kovach Marketing
    Email Contact