SOURCE: MOSCOT

MOSCOT

March 05, 2010 04:04 ET

Famed Eyewear Purveyor MOSCOT Launches Second Edition MOSCOT Titanium

MILAN, ITALY--(Marketwire - March 5, 2010) -  Venerable New York City institution, MOSCOT, unveils its Second Edition MOSCOT Titanium collection for Spring/Summer 2010. The German-made, Second Edition Titanium frames are constructed in two parts -- the fronts, made of pure titanium and nickel-free, are strong, sturdy and hypoallergenic, and the frame temples, which are made of beta-titanium, a softer, more pliant material that can be easily adjusted for the perfect fit.

The MOSCOT Titanium collection translates the bold, unmistakable look of MOSCOT Originals into a slimmed down, lightweight silhouette -- the same distinctive look and personality of the MOSCOT Originals, only a bit more understated.

"By combining our classic, vintage-inspired styles with the latest in eyewear technology, we've created a unique collection that is both timeless and timely at the same time," said Kenny Moscot, President of MOSCOT. "We've worked hard to produce a classic look that is thoroughly modern -- a whole new take on MOSCOT fans' favorite styles."

The Second Edition Titanium frames debuting at MIDO include The Lemtosh-T, The Nebb-T, The Miltzen-T and The Zelig-T, each featuring brand new temple tip colors as follows:

Lemtosh-T

  • Matte Black, Matte Graphite, or Matte Chocolate Brown with Matte Black, Grey Tortoise or Brown Tortoise Temple Tips in M, L

Miltzen-T

  • Matte Graphite or Matte Chocolate Brown with Grey Tortoise or Brown Tortoise Temple Tips in L

Zelig-T

  • Matte Black, Matte Graphite, or Matte Chocolate Brown with Matte Black, Grey Tortoise or Brown Tortoise Temple Tips in L

Nebb-T

  • Matte Black, Matte Graphite, or Matte Chocolate Brown with Matte Black, Grey Tortoise or Brown Tortoise Temple Tips in L

Available in select optical shops across Europe, in MOSCOT stores and online at www.moscot.com in April 2010. Price $400 USD.

ABOUT MOSCOT
MOSCOT, a New York City institution for nearly 100 years, is a global eyewear and lifestyle brand known worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Titanium, and MOSCOT Spirit Collections. Patriarch Hyman Moscot began selling eyeglasses from a pushcart on Manhattan's famed Lower East Side in the early 1900s and the rest, as they say, is history. Today, MOSCOT sells frames and branded accessories online at moscot.com, in the company's New York City-based retail stores, and in specialty boutiques and optical stores worldwide.

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