MONTREAL, QUEBEC--(Marketwired - Sept. 19, 2016) - Familiprix, a leading pharmacy chain with over 350 locations throughout Quebec and New Brunswick, launched its new loyalty program FAMILIPLUS on the DataCandy platform. Within just two months of the July launch, the brand secured over 160,000 FAMILIPLUS members.
In order to sustain long-term momentum and ongoing engagement, members of the FAMILIPLUS rewards program are rewarded for pursuing a healthy lifestyle, an innovative new feature in loyalty programs. In addition to earning one point for each dollar spent on in-store purchases, Familiprix loyalty members who set, track and meet weekly fitness goals via the program's mobile app are rewarded with bonus points.
"DataCandy helped us formulate and launch a meaningful loyalty program strategy that delivers a highly personalized experience, promotes wellness and further embeds the Familiprix brand into our customer's daily activities," says Annick Grondin, Marketing Director at Familiprix. "The platform's technology works seamlessly with our POS and mobile app, so collecting and segmenting critical loyalty data as our membership base expands can be easily and quickly analyzed."
Powered by a scalable customer engagement technology, the fully automated DataCandy software is equipped with strategic functionalities and allows for effective and secure data management surrounding loyalty program members.
The unique Familiprix business model distinguishes itself thanks to a corporation that belongs to its pharmacists. Familiprix's network employs more than 5,000 and covers all of Quebec and New Brunswick with more than 350 locations. Familiprix was mentioned by Leger Marketing as one of Quebec's 150 most admired companies in 2014. For more information, visit www.familiprix.com.
DataCandy is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. Since its inception in 2002, DataCandy has led the way in providing customer engagement solutions to more than 4,000 locations across Canada and the United States. DataCandy is simple to interface, scalable for growth, secure for financial transactions and provides multichannel capabilities. To learn how unwrapping customer insights can drive customer relationships, email firstname.lastname@example.org, call 514-903-DATA or visit www.datacandy.com.