SOURCE: Family Features

Family Features

May 17, 2013 11:01 ET

Family Features Expands Marketing Department

Family Features Names Kim O'Brien as Director of Marketing

MISSION, KS--(Marketwired - May 17, 2013) - Family Features Editorial Syndicate is pleased to announce its recent appointment of Kim O'Brien as the director of marketing. 

In her new role as the director of marketing at Family Features, Kim O'Brien will lead the marketing team and oversee all marketing programs, research and analysis for sales, media and consumer audiences, and will be responsible for Family Features' corporate positioning.

A 15-year veteran in the PR and marketing industry, O'Brien has managed and directed marketing programs for Suave Hair Care, The Campbell Soup Company, Green Giant, Yoplait, the Milk Mustache campaign, Weight Watchers Licensee, and other major food and lifestyle clients. Most recently, O'Brien has worked as an integrated marketing and communications consultant for agencies including Weber Shandwick Chicago, where she previously worked as vice president.

"We're excited about Kim joining the Family Features leadership team," said Brian Agnes, Family Features President. "She not only has a great deal of management and tactical PR experience, but brings a unique agency perspective which enhances our ability to deliver effective marketing programs for our clients and agency partners."

O'Brien has a degree from the University of Colorado at Boulder and is also currently an independent stylist with Stella & Dot Jewelry and Accessories.

As the industry leader in food and lifestyle content, Family Features helps brands reach and engage consumers through a network of media partners. Providing strategic expertise and resources to its clients and media partners, Family Features is the network connecting brands, consumers and media. To learn more about Family Features visit www.familyfeatures.com or call 1-800-800-5579.

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