SOURCE: Showhomes Home Staging

Showhomes Home Staging

August 09, 2011 11:39 ET

Family-Owned Franchises on Upswing at Showhomes Home Staging

Franchising Boosts Opportunities for Family Members

NASHVILLE, TN--(Marketwire - Aug 9, 2011) - Franchising has long been a multi-generational affair but in these uncertain economic times even more families are using it to create a secure future for their children, spouses, siblings and extended family members.

Donna and Rick Muelver were ahead of the trend. The Muelvers and their three oldest children co-own the family's Showhomes Home Staging franchise in Southeast Wisconsin. The franchise flourished before the recession and continues to do well.

"We are creating the economic security our children need to function," Donna Muelver said. "We all have the drive and determination to make our franchise work. When a job needs to get done, it's all hands on deck."

Showhomes Home Staging routinely sees similar success, said Matt Kelton, Chief Operating Officer at Showhomes.

"We certainly see families pulling together and creating success across generations," Kelton said. "It may be a frozen job market in the corporate world, but self-employment through the franchising business model is growing."

Showhomes provides a twist on traditional home staging, using live-in Home Managers to occupy and help stage vacant houses so they are kept in perfect show condition. Showhomes' approach dramatically improves the speed and price of a home sale.

A Showhomes franchise can be run from home -- and even across state lines. Angela Blankinchip and Tammy Boothe are tied by sisterhood and business. They operate two Showhomes Home Staging franchises -- Showhomes Mobile and Baldwin County in Alabama and Showhomes Pensacola in the nearby Florida Panhandle.

"Working together has strengthened our franchises because we complement one another," Blankenchip said. "I'm strong on the business side, and my sister is good at marketing and promotion. Together we are unstoppable.

"We know each other so well, and it turns out to be an advantage," she adds. "We have children, so we can be flexible about scheduling demands and family obligations."

The strength of family-owned businesses is well documented. They "can confer a significant competitive advantage and impress customers, who appreciate knowing they're dealing with someone who cares deeply, and who has the same surname that's on the letterhead," concluded journalist Christine Lagorio in an Inc. magazine tutorial in 2010.

For more information visit or

Contact Information