SOURCE: Smilebox, Inc.

November 16, 2010 12:00 ET

Family Photos Are Worth More Than Gold -- Literally

New Survey From Smilebox Reveals That Consumers Would Prefer to Receive Family Photos Than Family Heirlooms

REDMOND, WA--(Marketwire - November 16, 2010) - Smilebox Inc. (www.smilebox.com) today announced the results of a new online survey just in time for the holiday season, when photos are taken, shared and admired with loved ones.

According to the survey, more than six in ten (61%) consumers would rather receive photos that have been collected and saved over the years than family heirlooms, such as antiques, jewelry and furniture. Surprisingly, men and women of all ages would both prefer to be given old family photos and albums stretched over generations than receive family treasures.

"Consumers love to capture special moments on camera, but many family photos collect dust in boxes or are stored on computers for months or years at a time," said Tricia Montgomery, vice president of marketing for Smilebox. "With Smilebox, they have a fun, simple and fast way to share those family memories. A photo scrapbook or slideshow burned to a DVD can be passed down from generation to generation. And it only takes a few minutes to create a thoughtful and unique gift for the holidays that will bring smiles to the faces of your family members and friends!"

After simply dragging and dropping photos and videos into a Smilebox design, customers can share their one-of-a-kind creations in many ways. In addition to printing directly to a retail location, such as a CVS/pharmacy, Walmart or Sam's Club, a Smilebox creation can also be emailed, posted to a blog or Facebook, printed at home, or saved to a DVD or photo frame.

The free Smilebox application is available for PC and Mac platforms and the download takes up about as much room on a computer's hard drive as a typical digital photo. Additionally, Smilebox offers users two subscription options to Club Smilebox -- $5.99/month or $39.99/year for access to premium features such as full-screen and ad-free playback, extended music selections, and the ability to print and burn to DVD or a photo frame.

The survey, commissioned by Smilebox.com, was conducted by Kelton Research and included 1,000 nationally representative Americans ages 18 and older. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and older.

*All decimals are rounded to the nearest percentage point. This may result in certain numerical totals adding up to slightly more or slightly less than 100%.

About Smilebox Inc.
Smilebox was founded in 2005 by a group of optimists with a lofty mission: joy is one of the world's most important renewable resources. It's the company's passion to help people share it. Smilebox is a service that makes it easy for people to connect in a more personal way using their photos, videos, and music. Smilebox is the only service that supports all personal media (photos, videos, music), all content types (ecards, invitations, slideshows, digital scrapbooks, photo albums and postcards) and all sharing methods (email, print, burn to DVD, blog and post). Since the service's launch in June 2006, more than 13 million people have installed Smilebox and more than 125 million Smileboxes have been played worldwide.

Smilebox is a privately held company headquartered in Redmond, Washington.