September 19, 2011 11:14 ET

Family Portraits by Hotpoint & Steve McCurry

Hotpoint's European Family Portraits Competition: Family Photos Can Be Submitted Until 15 October

LONDON, UNITED KINGDOM--(Marketwire - Sept. 19, 2011) -

Editors Note: There is a photo and a video associated with this press release.

Family Portraits, the highly successful online photo competition promoted by Hotpoint in cooperation with renowned photographer Steve McCurry, is continuing until 15 October and is open to families in the UK, Italy, France, Poland, the Czech Republic, Romania, Russia, Turkey, Netherlands, Spain and Portugal.

"We are very excited about the success of the competition which has highlighted, through the number and quality of entrants, that family is the most important thing we have" says Marco Rota, Brand and Consumer Marketing Director Europe, Indesit Company. "The photographs entered to date provide a fascinating insight into the power and beauty of the family and reveal a cross-section of cultural differences that make us so unique"

Hotpoint's website ( has received over 3,200 photos from families across Europe, and the accompanying Facebook page has just reached 22,000 fans. Users can get involved in two ways: either by participating in the competition, by submitting their best family snaps, or by browsing entries and voting for their favourite snapshots.

A jury made up of five photography bloggers will select just 10 images from the 100 most voted for by users, and then, with Steve McCurry, they'll choose the winner who will fly to New York with their family, where the great photographer will personally shoot the whole family, creating the ultimate holiday photo.

The UK jury is made up of bloggers including Courtney Howson (, Richard Peters (, Julia Boggio (, Judith Green ( and Peter and Laura Lawson (

The jury was selected for their passion and knowledge of photography and represent the wide and varied range of photography styles and skills – with such high quality images and such a varied range of styles their decision will not be easy.

Notes to editors

For further information, images or to speak to a spokesperson please contact Chris Cassell ( or Marie Morgan ( at Shine Communications +44 20 7100 7100.

Indesit Company (UK)

Indesit Company is the UK's largest manufacturer of household appliances with a leading market share approaching 30%. Its main brands in the UK are Indesit, Cannon and Hotpoint. The company is the only white goods manufacturer to operate its own logistical arm, and has a service arm which is widely recognised as the largest in the industry. Innovation, quality and efficiency are the cornerstones of Indesit Company's philosophy, which has seen its continual development of award winning appliances such as the Hotpoint Aqualtis and Indesit Moon washing machines.

Indesit Company

Indesit Company is Europe's second largest manufacturer of home appliances by market share. It produces and sells washing machines, dryers, washer-dryers, dishwashers, fridges, freezers, ovens and hob. It leads the market in Italy, the UK, Russia, Portugal, Romania, Bulgaria and the Ukraine and is one of the leaders in France, Poland, Turkey, the Czech Republic, Hungary and Greece. Founded in 1975 by the current chairman Vittorio Merloni and listed on the Milan stock exchange since 1987, the Group posted sales of €2.6 billion in 2009. Indesit Company operates through 16 production facilities (Italy, Poland, the UK, Russia and Turkey) and 24 commercial branches worldwide and has 16,000 employees. The Group's main brands are Indesit, Hotpoint-Ariston and Scholtès.

Steve McCurry's Biography

Steve McCurry, recognized universally as one of today's finest image-makers, has won many of photography's top awards. Best known for his evocative color photography, McCurry, in the finest documentary tradition, captures the essence of human struggle and joy. Member of Magnum Photos since 1986, McCurry has searched and found the unforgettable; many of his images have become modern icons. Born in Philadelphia, McCurry graduated cum laude from the College of Arts and Architecture at the Pennsylvania State University. After working at a newspaper for two years, he left for India to freelance. It was in India that McCurry learned to watch and wait on life. "If you wait," he realized, "people will forget your camera and the soul will drift up into view."

His career was launched when, disguised in native garb, he crossed the Pakistan border into rebel-controlled Afghanistan just before the Russian invasion. When he emerged, he had rolls of film sewn into his clothes of images that would be published around the world as among the first to show the conflict there. His coverage won the Robert Capa Gold Medal for Best Photographic Reporting from Abroad, an award dedicated to photographers exhibiting exceptional courage and enterprise. He is the recipient of numerous awards, including Magazine Photographer of the Year, awarded by the National Press Photographers' Association. That was the same year in which he won an unprecedented four first prizes in the World Press Photo Contest. He has won the Olivier Rebbot Memorial Award twice.

McCurry's work has been featured in every major magazine in the world and frequently appears in National Geographic magazine with recent articles on the Hazaras of Afghanistan, Buddhism, Tibet, Afghanistan, Iraq, Yemen, and the temples of Angkor Wat, Cambodia. McCurry is driven by an innate curiosity and sense of wonder about the world and everyone in it. He has an uncanny ability to cross boundaries of language and culture to capture stories of human experience. "Most of my images are grounded in people. I look for the unguarded moment, the essential soul peeking out, experience etched on a person's face. I try to convey what it is like to be that person, a person caught in a broader landscape that you could call the human condition."

A high point in his career was the rediscovery of the previously unidentified Afghan refugee girl that many have described as the most recognizable photograph in the world today. When McCurry finally located Sharbat Gula after almost two decades, he said, "Her skin is weathered; there are wrinkles now, but she is as striking as she was all those years ago." McCurry returned from an extended assignment in China on September 10, 2001. His coverage at Ground Zero on September 11 is a testament to the heroism and nobility of the people of New York City. "You felt the horror and immediately, instinctively understood that our lives would never be the same again."

McCurry has published many books including, In the Shadows of Mountains (2007), Looking East (2006), Steve McCurry (2005), The Path to Buddha: A Tibetan Pilgrimage (2003), Sanctuary (2002), South Southeast (2000), Portraits (1999), Monsoon (1988), The Imperial Way (1985).

To view the photo associated with this release, please visit the following link:

To view a video of Steve McCurry discussing the Family Portraits competition, please visit the following link:

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