February 24, 2015 07:00 ET

FamilyID Secures Funding to Further Expand Online Program Registration and Payment Platform

Boston Seed Capital and CommonAngels Ventures Provide First Institutional Round

WALTHAM, MA--(Marketwired - Feb 24, 2015) - FamilyID, Inc., the easy-to-use online registration and payment platform for all types of programs such as schools, camps, teams and clubs, today announced it has raised its first institutional round. The company received $850,000 from two local institutions. Boston Seed Capital led the round and was joined by CommonAngels Ventures. This seed round brings the company's total capital raised to $1 million.

"We are positioned for significant growth," said Rochelle Nemrow, the FamilyID founder and CEO. "Our decision to raise capital allows us to more quickly expand our team, sales and marketing programs, and invest in product development. We're very pleased with our investors. In addition to capital, they provide access to seasoned entrepreneurs with the specific experience and skills to help us accelerate the growth of our business."

Peter Blacklow, a senior Partner at Boston Seed Capital and formerly the president of WorldWinner, a subsidiary of GSN (Game Show Network), is joining the FamilyID board. "FamilyID was able to bootstrap and leverage a small friends-and-family round into a profitable growth business," said Blacklow. "The company's previous success, including its remarkable client retention rate, proves this is a highly scalable business, with significant opportunity for additional growth and broad-based expansion."

"The FamilyID registration platform is transforming an entire industry," said Maia Heymann of CommonAngels Ventures. "The company's unique approach to helping program providers easily manage the registration process, while enabling families to find, register and pay for programs and keep track of their registration information, is both practical and scalable."

Many organizations still use a cumbersome paper registration process or settle for inferior registration solutions created for different uses. FamilyID offers a best-of-breed online registration platform that serves both the needs of the program provider and their registrants, and can be used alongside any internal administrative software. FamilyID recently released a new version of its cloud-based registration platform, making it even easier for organizations, including those with little technical expertise, training or IT support, to quickly set up and manage program registration.

About FamilyID
FamilyID helps organizations efficiently manage program registrations and payments. Participants enter their information once to register for a variety of programs. From art schools to athletic departments, summer camps to club sports, different kinds of programs use FamilyID to offer the convenience of online registration, improve administrative efficiency and attract new customers. Visit, Like us on Facebook and follow @MyFamilyID on Twitter.

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