CINCINNATI, OH--(Marketwire - Jan 8, 2013) - Famous Footwear, a division of Brown Shoe Company (NYSE: BWS) of St. Louis, has selected Empower MediaMarketing as its media agency of record.
Empower will be working with Famous Footwear to maximize its marketing to reach the Famous Footwear target consumer as well as to help drive sales online and at Famous Footwear's more than 1,100 retail locations nationwide.
"Famous Footwear's marketing efforts, including our Victory is Yours campaign, are driving results," said Famous Footwear media manager, Amy Rose. "But the landscape of paid, owned and earned media continues to change, and Famous Footwear needs to make sure its marketing efforts are effective and efficient. This requires a media-neutral approach to connecting with consumers, that can also prove the impact of Famous Footwear's media spend. This drove our decision to work with Empower MediaMarketing."
About Empower MediaMarketing
Empower MediaMarketing is one of the largest independently-held media agencies in the nation, delivering proof its clients' media investments are driving positive results. Visit Empower's web site for more information. And to engage with Empower on planning, buying and creating media, visit them on Twitter or at Media Is Power.
About Brown Shoe Company and Famous Footwear
Brown Shoe Company is a $2.6 billion, global, footwear company that puts consumers and their needs first, by targeting the strategic Family, Healthy Living and Contemporary Fashion platforms. We have more than 130 years of experience, passion and product innovation, and when it comes to Family, Famous Footwear is the leading, branded footwear retailer. We're an authority in casual and fitness footwear, and each year, more than 110 million consumers visit our 1,100 stores and Famous.com for nationally recognized brands and the latest styles at a value. Visit brownshoe.com to learn more about us. Brown Shoe Company: feel good and live better... feet first!