April 18, 2012 07:00 ET

FANBOX Integrates Loyalty Solutions with Facebook Platform

The company launches MS2 SPLICE and implements its loyalty programs on social media platforms

BOUCHERVILLE, QUEBEC--(Marketwire - April 18, 2012) - FANBOX, an industry leader in relational technologies and loyalty programs, maintains its avant-garde reputation by launching MS2 SPLICE, a unique product allowing people who use Facebook to be connected to loyalty programs, gift cards or pre-paid cards. FANBOX is also making it possible for retail companies to add a social component to their loyalty strategy thanks to this new module developed with FANBOX's MS2 technological platform.

MS2 SPLICE enables real-time interaction between retailers and consumers. The ability to connect their loyalty program and/or gift or pre-paid cards to their Facebook Page allows retailers to invite consumers to become a member of the program through this social media platform. The retailer can thus engage in a personalized dialogue with consumers by, for example, publicizing promotions on their Facebook timelines. Furthermore, consumers can use the Facebook mobile app and its check-in feature to receive promotional offers in real-time, while in the actual store. Finally, MS2 SPLICE also enables retailers to take advantage of Facebook's viral marketing capacity to encourage people, through the awarding of points, to refer friends who may also want to become members of the loyalty program.

Another aspect of the product allows people to register a gift card, through the retailer's Facebook Page, and potentially receive other offers and promotions. The retailer can thus build a database of gift cards currently in circulation - something that was not previously possible.

"We are very excited to be offering our clients a new tool and to give them the opportunity to maximize the potential of social media platforms," states Daleyne Guay, President of FANBOX. "For retailers, these platforms create a privileged dialogue and relationship with consumers, so it was natural that we should integrate them with our relational technologies and loyalty programs."

MS2 SPLICE by FANBOX was launched November 4th, 2011 and numerous clients have expressed their interest to move forward with the program in the next few months. MS2 SPLICE will be among the first to bridge the gap between loyalty programs and social media platforms.

Millions of people who use Facebook visit this site every day and provide companies with untold distribution potential, as well as the opportunity to deliver highly-customized offers that suit specific consumer needs.


FANBOX is a North American leader in relational technologies and loyalty programs. FANBOX enables retailers to obtain, in real-time, the customer and product level information they need to deliver customized offers to the marketplace. Its patent pending MS2 platform is unique as it is: simple to interface, scalable for growth and secure for financial transactions. FANBOX's solutions are built on three pillars - all of which rely on the MS2 platform: loyalty programs, gift cards or pre-paid cards, the VIpass reward programs (, and Communi-T, the token-based payment solution for senior residences. FANBOX is based in Boucherville, Quebec, Canada.

For more information about FANBOX, visit

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Contact Information

  • Caroline Doyon
    Simard Hamel Communications
    514 287-9811, ext. 25