SOURCE: FanBridge

FanBridge

September 27, 2011 09:00 ET

FanBridge Launches Social Digest to Bridge the Gap Between Email and Social Media

Automated Social Programming Tool Generates on Average 2x Open Rate and 3x Increase in Click-Through Rate Over Industry Standards

NEW YORK, NY--(Marketwire - Sep 27, 2011) - FanBridge (www.FanBridge.com), the Fan Relationship Management and Marketing platform that helps social web influencers grow, engage and monetize their fan following, today unveiled "Social Digest," the easiest and most comprehensive way for influencers and brands to stay in touch with their fans and followers. Built on the analysis of more than 10 billion actions across the FanBridge platform and network, Social Digest automatically curates the most popular social content from the web in an eye-catching email digest distributed to fans on a weekly basis.

Social Digest is the first social programming tool designed to increase fan engagement for influencers, brands and sponsors by merging social media content and email. Using the foundation of FanBridge's platform that analyzes the actions of more than 120 million email subscribers, 250 million Facebook fans and 80 million Twitter followers, Social Digest automatically pulls the most popular content of each brand. Clients only need to sync their social networks from their FanBridge account, and Social Digest makes sure the top content is seen each week by subscribers. The rich data provided by Social Digest also enables FanBridge's partners and advertisers to align their brand with influencers of their target audience via the web's best converting channel, email.

According to recent survey of 2,500 fans conducted by FanBridge, 78 percent indicated they would "love" a weekly email update from their social influencers and brands, while 65 percent regularly miss important information that is lost in the feed. FanBridge also surveyed clients on top issues they face when it comes to email engagement; answers included not having enough time to put it together, plus not knowing what to write or how often fans want to be updated via email.

"We developed Social Digest in direct response to feedback received from our clients, brand sponsors and fans," said Spencer Richardson, Co-Founder and CEO of FanBridge. "Through the process of building Social Digest, we realized the vital role email engagement has in shaping the future of social web programming. Too often our client's content is lost in the cluttered and siloed nature of social media, and so we are responding with an automated solution that's highly engaging for fans and the perfect targeting method for the advertisers that enable us to offer the Social Digest to clients for free."

In July, FanBridge started a private beta of Social Digest with select clients. To date, the beta has shown the following results:

  • 30 percent average open rate in emails, compared to an average 15 percent for a general campaign
  • 18 percent average click-through rate on social content, compared to an average 6 percent for a general campaign
  • 3 percent average click-through rate for ad/sponsor content, compared to an average 1 percent for a general campaign

"Social media sites have been a great way for my clients to connect to their fans, but everyone has so many followers that our posts could be gone in the matter of a couple hours. There are so many posts that go unseen by the majority of their fans. Social Digest will help compile these posts and distribute them to their fans in the fastest way possible," said Frank Hill, manager for music artists Ha Ha Tonka, Fair to Midland and Heypenny.

Social Digest is available now at no cost for FanBridge clients. For more information, visit www.FanBridge.com.

About FanBridge
FanBridge is the leading Fan Relationship Management and Marketing platform that merges email and social media channels with direct-to-fan engagement tools to grow and monetize fan bases for brands and influencers. FanBridge currently manages more than 120 million valuable fan relationships through email and more than 350 million fan relationships through social channels. In addition, the company offers fan targeting technology and custom social media advertising tools via its Marketing Solutions group. The self-serve platform is used by clients around the world, ranging from well-established global brands to smaller companies and independent influencers looking to grow and profit from building valuable fan relationships. For more information, please visit the web at www.FanBridge.com, Facebook at www.facebook.com/FanBridge and Twitter @FanBridge.

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