SOURCE: Purina Fancy Feast(R)

Purina Fancy Feast(R)

May 25, 2011 15:55 ET

Fancy Feast® Brand and Colin Cowie Plan a Storybook Wedding

Exquisite Brand and Style Icon Collaborate With Consumers for a Beautiful Wedding

ST. LOUIS, MO--(Marketwire - May 25, 2011) - For more than 25 years, Fancy Feast® Gourmet Cat Food has celebrated exquisite expressions of devotion between cat owners and their cherished cats. Never has that devotion been clearer than in the current television commercial capturing a very special marriage proposal from a young man -- and an adorable kitten -- to a surprised bride-to-be.

The love story of Sean, Lisa and the adorable white kitten, featured in the latest commercial from the Fancy Feast brand, has drawn in millions of TV and online viewers. Now, Colin Cowie -- wedding and party planner to the stars -- is working with the Fancy Feast brand to help plan an exquisite wedding for the couple... and their adorable new kitten.

Cowie will use his creative talents to help guide the aesthetic design details of the wedding, from the décor to Lisa's look. And Cowie is calling on consumers to help select three of the most important details of the wedding day -- Lisa's gown, bouquet and earrings. The winning gown, bouquet and earrings will be featured in the new Fancy Feast TV commercial celebrating Lisa and Sean's wedding, which will debut in August.

"Most brides have a vision of how they would like to look on their wedding day, and it often involves her wedding gown, bouquet and jewels," said Colin Cowie, owner of Colin Cowie Lifestyle, a premier event planning and lifestyle company. "These iconic elements are statements of style. Although every bride's vision is different, all brides long for an exquisite and beautiful look," Cowie said.

The Fancy Feast® Storybook Wedding and Sweepstakes
Cowie has selected three fabulous options for Lisa's wedding gown, bridal bouquet and earrings. Now, he invites consumers to visit www.Facebook.com/FancyFeast to vote for their favorites to help design The Fancy Feast Storybook Wedding. The selections with the highest number of votes will be worn by Lisa in the new TV commercial.

By voting for their favorite gowns, bouquets and earrings, consumers may enter the Storybook Wedding Sweepstakes for a chance to win exquisite prizes. Three Grand Prize winners -- one from each Weekly Entry Period -- will receive either a New York celebration shopping spree prize package, which includes a $10,000 store credit to a major retailer; a special occasion floral prize package, which includes an up to $20,000 credit with a florist; or a dazzling jewelry prize package, which includes a $25,000 gift certificate to a jewelry retailer. A one-year supply of Fancy Feast® Gourmet Cat Food and a luxury cat collar are included with each prize.

How to Enter
To enter the Sweepstakes, consumers must visit www.Facebook.com/FancyFeast between May 23, 2011 and June 12, 2011, and select the "A Love Story" tab. If the consumer does not already "like" the Fancy Feast page on Facebook, he or she will be required to click on the "Like" button to access the application. After reviewing photos in the gallery for the current Weekly Entry Period, the consumer may vote for his or her favorite item. Once the consumer has placed his or her vote for the item in the photo gallery her or she likes best, the consumer must complete and submit the Sweepstakes entry form to receive one (1) entry into the Sweepstakes for the corresponding Weekly Entry Period. The Sweepstakes consists of three separate Weekly Entry Periods. Weekly Entry Period 1, for the chance to win a New York celebration shopping spree and includes a $10,000 store credit to a major retailer, runs from May 23 - May 29 and asks consumers to vote for their favorite wedding gown. Weekly Entry Period 2, for the chance to win a special occasion floral prize package which includes an up to $20,000 credit with a florist, runs from May 30 - June 5 and asks consumers to vote for their favorite bridal bouquet. Weekly Entry Period 3, for the chance to win a dazzling jewelry prize package, which includes a $25,000 gift certificate to a jewelry retailer, runs from June 6 - June 12 and asks consumers to vote for their favorite earrings. No purchase is necessary to enter. The Sweepstakes is open only to legal residents of the 50 United States and the District of Columbia who are 18 years old (19 years in AL and NE) and own a cat. For Official Rules and prize descriptions, please visit www.Facebook.com/FancyFeast.

About Fancy Feast® Gourmet Cat Food
The Fancy Feast® brand makes every day extraordinary with an exquisite selection of gourmet cat food entrees, restaurant-inspired feline cuisine, dry meals, and Fancy Feast Appetizers for cats. Fancy Feast® Gourmet Cat Food is manufactured by Nestle Purina PetCare Company, a global leader in the pet care industry. Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis, Missouri. Nestle Purina PetCare is part of Swiss-based Nestle S.A. -- the world's largest food company.

Contact Information