SOURCE: MOSCOT

MOSCOT

December 10, 2015 09:00 ET

Fancy Some Frames? New York City Institution MOSCOT Now Open in London

Iconic Eyewear Brand Arrives in Carnaby

LONDON, UNITED KINGDOM--(Marketwired - Dec 10, 2015) -  Five-generation global eyewear brand, MOSCOT, opens its doors today at 37 Beak Street in the heart of London's West End. 

Founded by Great Grandpa Hyman in 1899, when he began selling ready-made spectacles from a pushcart on Orchard Street in New York City's effortlessly cool Lower East Side, MOSCOT brings more than 100 years of optical expertise and its timeless eyewear to its first ever standalone shop in Europe.

Renown worldwide for its iconic eyewear, fans of the brand can expect to shop MOSCOT's full breadth of classic styles mixed among the brand's signature aesthetic of quirky and eclectic treasures its New York City Shops are famous for.

Dubbed "Grandma Sylvia's Living Room," in honour of the Moscot family's iconic matriarch (and the face of MOSCOT's ubiquitous customer tote bags), MOSCOT London's lower-level will showcase vintage eyewear from the family's archives, and feature an interactive touchscreen experience for fans to instantly connect with MOSCOT Music and other moscot.com GOOD STUFF content.

And in a nod to its new home away from home, G-Syl's Living Room will also feature a designated tea service station for customers in need of a traditional tipple.

 "The opening of MOSCOT London, our sixth Shop worldwide, and our third oversees is an exciting milestone for us. Carnaby SOHO is recognised worldwide for its history in style, and the neighbourhood is genuinely a strong fit for MOSCOT," said MOSCOT Co-President and Fourth Generation Moscot, Harvey Moscot.

MOSCOT London will be open Monday - Friday from 10am to 7pm, Thursday from 10am to 8pm, and Sunday from 12pm to 6pm, and will stock the Company's three Collections -- MOSCOT Originals, MOSCOT Spirit and MOSCOT Sun -- in addition to retired styles and MOSCOT Living products.

With three Shops in its home of New York City, MOSCOT entered the Japanese market earlier this year with its Tokyo offering and two years ago ventured across the Pacific to open its first Shop away from US shores in Seoul, South Korea.

While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighbourhood optical Shop.

MEDIA CONTACT:
For further information regarding MOSCOT please call Sara Ng at (646) 380-3967 or alternatively email sara@moscot.com.

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